---
title: "Staedtler: search popularity and Share of Search worldwide"
description: "Staedtler makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/staedtler"
publisher: "Brandwave"
---

# Staedtler: search popularity and Share of Search worldwide

Staedtler makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Staedtler
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among stationery**: 9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stationery | 4 | 9% | 74K |

- [Stationery](/demand/global-en/categories/stationery)

## How has branded search demand for Staedtler changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Staedtler worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among stationery worldwide decreased from 11.9% to 9%.
- Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among stationery worldwide peaked at 11.9% in October 2025 and was lowest at 8.6% in July 2026.

## How did search popularity change for stationery worldwide in August 2026?

- In August 2026, BIC gained estimated Share of Search among stationery worldwide, from 5.8% to 7.4%.
- In August 2026, Paper Mate gained estimated Share of Search among stationery worldwide, from 4.7% to 6%.
- In August 2026, Moleskine gained estimated Share of Search among stationery worldwide, from 23.4% to 24.5%.
- In August 2026, Sharpie gained estimated Share of Search among stationery worldwide, from 19.2% to 20.1%.
- In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 38.3% to 32.9%.
- Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stationery | 90.5K | 11.9% | 4 |
| Nov 2025 | Stationery | 74K | 9.4% | 4 |
| Dec 2025 | Stationery | 74K | 8.9% | 4 |
| Jan 2026 | Stationery | 90.5K | 11.2% | 4 |
| Feb 2026 | Stationery | 74K | 10.8% | 4 |
| Mar 2026 | Stationery | 74K | 10% | 4 |
| Apr 2026 | Stationery | 60.5K | 8.7% | 4 |
| May 2026 | Stationery | 60.5K | 8.8% | 4 |
| Jun 2026 | Stationery | 60.5K | 9.3% | 4 |
| Jul 2026 | Stationery | 60.5K | 8.6% | 4 |
| Aug 2026 | Stationery | 74K | 9% | 4 |
| Sep 2026 | Stationery | — | — | — |

## How is Staedtler measured?

Brandwave collects information about searches that people make online using Staedtler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “staedtler”

## Which stationery compete with Staedtler?

- [Pilot](/demand/global-en/brands/pilot-pens): Head-to-head: /demand/global-en/compare/pilot-pens-vs-staedtler
- [Moleskine](/demand/global-en/brands/moleskine): Head-to-head: /demand/global-en/compare/moleskine-vs-staedtler
- [Sharpie](/demand/global-en/brands/sharpie): Head-to-head: /demand/global-en/compare/sharpie-vs-staedtler
- [BIC](/demand/global-en/brands/bic): Head-to-head: /demand/global-en/compare/bic-vs-staedtler
- [Paper Mate](/demand/global-en/brands/paper-mate): Head-to-head: /demand/global-en/compare/paper-mate-vs-staedtler

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Staedtler: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/staedtler

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.