---
title: "Stabilo: search popularity worldwide"
description: "Stabilo makes highlighters and pens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/stabilo"
publisher: "Brandwave"
---

# Stabilo: search popularity worldwide

Stabilo makes highlighters and pens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stabilo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among highlighter brands**: 50%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Highlighter brands | 2 | 50% | 165K |

- [Highlighter brands](/demand/global-en/categories/highlighter-brands)

## How has branded search demand for Stabilo changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Stabilo worldwide held steady at 165K.
- Across the 12 months ending September 2026, Stabilo’s estimated Share of Search among highlighter brands worldwide peaked at 54.9% in February 2026 and was lowest at 44.9% in June 2026.

## How did search popularity change for highlighter brands worldwide in September 2026?

- In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 50% estimated Share of Search.
- In September 2026, Stabilo lost estimated Share of Search among highlighter brands worldwide, from 54.8% to 50%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Highlighter brands | 165K | 50% | 2 |
| Nov 2025 | Highlighter brands | 165K | 50% | 2 |
| Dec 2025 | Highlighter brands | 165K | 50% | 2 |
| Jan 2026 | Highlighter brands | 201K | 54.9% | 1 |
| Feb 2026 | Highlighter brands | 165K | 54.9% | 1 |
| Mar 2026 | Highlighter brands | 165K | 45% | 2 |
| Apr 2026 | Highlighter brands | 135K | 45% | 2 |
| May 2026 | Highlighter brands | 135K | 45% | 2 |
| Jun 2026 | Highlighter brands | 110K | 44.9% | 2 |
| Jul 2026 | Highlighter brands | 135K | 49.9% | 2 |
| Aug 2026 | Highlighter brands | 201K | 54.8% | 1 |
| Sep 2026 | Highlighter brands | 165K | 50% | 2 |

## How is Stabilo measured?

Brandwave collects information about searches that people make online using Stabilo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stabilo”

## Which highlighter brands compete with Stabilo?

- [Sharpie](/demand/global-en/brands/sharpie): Head-to-head: /demand/global-en/compare/sharpie-vs-stabilo
- [Zebra](/demand/global-en/brands/zebra): Head-to-head: /demand/global-en/compare/stabilo-vs-zebra

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stabilo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/stabilo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stabilo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.