---
title: "St.Tropez: search popularity worldwide"
description: "A British self-tan brand selling mousses, lotions, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/st-tropez"
publisher: "Brandwave"
---

# St.Tropez: search popularity worldwide

A British self-tan brand selling mousses, lotions, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: St.Tropez
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fake tanning products**: 59.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fake tanning products | 1 | 59.5% | 301K |

- [Fake tanning products](/demand/global-en/categories/fake-tanning-products)

## How has branded search demand for St.Tropez changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for St.Tropez worldwide rose from 135K to 301K.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide increased from 37.7% to 59.5%.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide peaked at 59.5% in July 2026 and was lowest at 30.4% in November 2025.

## How did search popularity change for fake tanning products worldwide in August 2026?

- Bondi Sands’ estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 30.4% to 21.2% in August 2026.
- Coco & Eve’s estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 10.6% to 7.2% in August 2026.
- Estimated monthly branded searches for St.Tropez worldwide rose 122.9% over 11 measured months, from 135K to 301K in August 2026.
- Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for b.tan worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fake tanning products | 135K | 37.7% | 1 |
| Nov 2025 | Fake tanning products | 110K | 30.4% | 2 |
| Dec 2025 | Fake tanning products | 165K | 40.4% | 1 |
| Jan 2026 | Fake tanning products | 201K | 46.3% | 1 |
| Feb 2026 | Fake tanning products | 135K | 37.1% | 1 |
| Mar 2026 | Fake tanning products | 165K | 34.4% | 1 |
| Apr 2026 | Fake tanning products | 201K | 35.9% | 1 |
| May 2026 | Fake tanning products | 246K | 40% | 1 |
| Jun 2026 | Fake tanning products | 301K | 47.2% | 1 |
| Jul 2026 | Fake tanning products | 368K | 59.5% | 1 |
| Aug 2026 | Fake tanning products | 301K | 59.5% | 1 |
| Sep 2026 | Fake tanning products | — | — | — |

## How is St.Tropez measured?

Brandwave collects information about searches that people make online using St.Tropez’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “st tropez”
- “st tropez nz”

## Which fake tanning products compete with St.Tropez?

- [Bondi Sands](/demand/global-en/brands/bondi-sands): Head-to-head: /demand/global-en/compare/bondi-sands-vs-st-tropez
- [Coco & Eve](/demand/global-en/brands/coco-and-eve): Head-to-head: /demand/global-en/compare/coco-and-eve-vs-st-tropez
- [b.tan](/demand/global-en/brands/b-tan): Head-to-head: /demand/global-en/compare/b-tan-vs-st-tropez
- [Tanologist](/demand/global-en/brands/tanologist): Head-to-head: /demand/global-en/compare/st-tropez-vs-tanologist
- [Isle of Paradise](/demand/global-en/brands/isle-of-paradise): Head-to-head: /demand/global-en/compare/isle-of-paradise-vs-st-tropez

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St.Tropez: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/st-tropez

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/st-tropez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.