---
title: "St James's Place: search popularity worldwide"
description: "St James's Place is financial adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/st-james-s-place"
publisher: "Brandwave"
---

# St James's Place: search popularity worldwide

St James's Place is financial adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: St James's Place
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among financial advisers**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Financial advisers | 6 | 2.2% | 182K |

- [Financial advisers](/demand/global-en/categories/financial-advisers)

## How has branded search demand for St James's Place changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for St James's Place worldwide fell from 272K to 182K.
- Across the 11 months ending August 2026, St James's Place’s estimated Share of Search among financial advisers worldwide decreased from 2.9% to 2.2%.
- Across the 11 months ending August 2026, St James's Place’s estimated Share of Search among financial advisers worldwide peaked at 3.4% in July 2026 and was lowest at 1.8% in April 2026.

## How did search popularity change for financial advisers worldwide in August 2026?

- In August 2026, Vanguard gained estimated Share of Search among financial advisers worldwide, from 28.3% to 32.9%.
- In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 42.4% to 40.3%.
- In August 2026, St James's Place lost estimated Share of Search among financial advisers worldwide, from 3.4% to 2.2%.
- In August 2026, Edward Jones lost estimated Share of Search among financial advisers worldwide, from 10.4% to 9.9%.
- Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Financial advisers | 272K | 2.9% | 6 |
| Nov 2025 | Financial advisers | 222K | 2.8% | 6 |
| Dec 2025 | Financial advisers | 182K | 2.1% | 6 |
| Jan 2026 | Financial advisers | 222K | 2.2% | 6 |
| Feb 2026 | Financial advisers | 222K | 2.4% | 6 |
| Mar 2026 | Financial advisers | 222K | 2.4% | 6 |
| Apr 2026 | Financial advisers | 182K | 1.8% | 6 |
| May 2026 | Financial advisers | 182K | 2% | 6 |
| Jun 2026 | Financial advisers | 182K | 1.9% | 6 |
| Jul 2026 | Financial advisers | 272K | 3.4% | 6 |
| Aug 2026 | Financial advisers | 182K | 2.2% | 6 |
| Sep 2026 | Financial advisers | — | — | — |

## How is St James's Place measured?

Brandwave collects information about searches that people make online using St James's Place’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “st james place”
- “st james s place”
- “stjamessplace”

## Which financial advisers compete with St James's Place?

- [Charles Schwab](/demand/global-en/brands/charles-schwab): Head-to-head: /demand/global-en/compare/charles-schwab-vs-st-james-s-place
- [Vanguard](/demand/global-en/brands/vanguard): Head-to-head: /demand/global-en/compare/st-james-s-place-vs-vanguard
- [Edward Jones](/demand/global-en/brands/edward-jones): Head-to-head: /demand/global-en/compare/edward-jones-vs-st-james-s-place
- [Fidelity](/demand/global-en/brands/fidelity-investments): Head-to-head: /demand/global-en/compare/fidelity-investments-vs-st-james-s-place
- [Hargreaves Lansdown](/demand/global-en/brands/hargreaves-lansdown): Head-to-head: /demand/global-en/compare/hargreaves-lansdown-vs-st-james-s-place

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St James's Place: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/st-james-s-place

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/st-james-s-place. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.