---
title: "St. Ives: search popularity and Share of Search worldwide"
description: "St. Ives is body scrub brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/st-ives"
publisher: "Brandwave"
---

# St. Ives: search popularity and Share of Search worldwide

St. Ives is body scrub brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: St. Ives
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among body scrub**: 89.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body scrub | 1 | 89.5% | 550K |

- [Body scrub](/demand/global-en/categories/body-scrub)

## How has branded search demand for St. Ives changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for St. Ives worldwide rose from 246K to 550K.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide increased from 70.4% to 89.5%.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide peaked at 89.5% in August 2026 and was lowest at 46.7% in December 2025.

## How did search popularity change for body scrub worldwide in August 2026?

- In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.
- In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 6.4% to 5.4%.
- In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%.
- In August 2026, Dove rose from 6th to 5th among body scrub worldwide.
- In August 2026, Mio fell from 5th to 6th among body scrub worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body scrub | 246K | 70.4% | 1 |
| Nov 2025 | Body scrub | 201K | 54.3% | 1 |
| Dec 2025 | Body scrub | 165K | 46.7% | 1 |
| Jan 2026 | Body scrub | 246K | 74.1% | 1 |
| Feb 2026 | Body scrub | 201K | 74.1% | 1 |
| Mar 2026 | Body scrub | 301K | 82.2% | 1 |
| Apr 2026 | Body scrub | 301K | 82.4% | 1 |
| May 2026 | Body scrub | 450K | 87.4% | 1 |
| Jun 2026 | Body scrub | 368K | 86.3% | 1 |
| Jul 2026 | Body scrub | 450K | 87.5% | 1 |
| Aug 2026 | Body scrub | 550K | 89.5% | 1 |
| Sep 2026 | Body scrub | — | — | — |

## How is St. Ives measured?

Brandwave collects information about searches that people make online using St. Ives’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “st ives”

## Which body scrub compete with St. Ives?

- [Soap & Glory](/demand/global-en/brands/soap-glory): Head-to-head: /demand/global-en/compare/soap-glory-vs-st-ives
- [Tree Hut](/demand/global-en/brands/tree-hut): Head-to-head: /demand/global-en/compare/st-ives-vs-tree-hut
- [Frank Body](/demand/global-en/brands/frank-body): Head-to-head: /demand/global-en/compare/frank-body-vs-st-ives
- [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dove-vs-st-ives
- [Mio](/demand/global-en/brands/mio): Head-to-head: /demand/global-en/compare/mio-vs-st-ives

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St. Ives: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/st-ives

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/st-ives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.