--- title: "Squoosh: search popularity worldwide" description: "Squoosh is a website image optimization tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/squoosh" publisher: "Brandwave" --- # Squoosh: search popularity worldwide Squoosh is a website image optimization tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Squoosh - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among website image optimization tools**: 21.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Website image optimization tools | 3 | 21.9% | 135K | - [Website image optimization tools](/demand/global-en/categories/website-image-optimization-tools) ## Top website image optimization tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Squoosh was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Squoosh is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ShortPixel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TinyPNG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Squoosh | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cloudinary | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Imagify | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kraken.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EWWW Image Optimizer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about website image optimization tools - Asked ChatGPT "Which website image optimization tool should I use?": 1. ShortPixel, 2. Squoosh, 3. TinyPNG, 4. Cloudinary - Asked ChatGPT "What are the best website image optimization tools?": 1. Squoosh, 2. TinyPNG, 3. ShortPixel, 4. Cloudinary, 5. Imagify - Asked ChatGPT "What's the best website image optimization tool for faster page loading?": 1. Squoosh, 2. ShortPixel, 3. TinyPNG, 4. Cloudinary - Searched Google, AI Overview "optimize website images": 1. TinyPNG - Searched Google, AI Overview "website image compressor": 1. TinyPNG, 2. ShortPixel Not named in any answer: Kraken.io and EWWW Image Optimizer. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Squoosh changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Squoosh worldwide rose from 90.5K to 135K. - Across the 12 months ending September 2026, Squoosh’s share of searches among website image optimization tools worldwide increased from 14.8% to 21.9%. - Across the 12 months ending September 2026, Squoosh’s share of searches among website image optimization tools worldwide peaked at 21.9% in September 2026 and was lowest at 11.2% in July 2026. ## How did search popularity change for website image optimization tools worldwide in September 2026? - In September 2026, Cloudinary gained share of searches among website image optimization tools worldwide, from 20.7% to 32.6%. - In September 2026, Squoosh gained share of searches among website image optimization tools worldwide, from 13.9% to 21.9%. - In September 2026, Imagify gained share of searches among website image optimization tools worldwide, from 0.69% to 1.3%. - In September 2026, TinyPNG lost share of searches among website image optimization tools worldwide, from 63.8% to 42.6%. - In September 2026, Kraken.io rose from 7th to 6th among website image optimization tools worldwide. - In September 2026, EWWW Image Optimizer fell from 6th to 7th among website image optimization tools worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Website image optimization tools | 90.5K | 14.8% | 3 | | Nov 2025 | Website image optimization tools | 90.5K | 14.2% | 3 | | Dec 2025 | Website image optimization tools | 90.5K | 13.9% | 3 | | Jan 2026 | Website image optimization tools | 110K | 16.7% | 3 | | Feb 2026 | Website image optimization tools | 110K | 16% | 3 | | Mar 2026 | Website image optimization tools | 135K | 15% | 3 | | Apr 2026 | Website image optimization tools | 135K | 17.5% | 3 | | May 2026 | Website image optimization tools | 135K | 17.2% | 3 | | Jun 2026 | Website image optimization tools | 135K | 14.9% | 3 | | Jul 2026 | Website image optimization tools | 135K | 11.2% | 3 | | Aug 2026 | Website image optimization tools | 135K | 13.9% | 3 | | Sep 2026 | Website image optimization tools | 135K | 21.9% | 3 | ## How are Squoosh’s branded searches counted? Brandwave collects information about searches that people make online using Squoosh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “squoosh” ## Which website image optimization tools compete with Squoosh? - [TinyPNG](/demand/global-en/brands/tinypng): Head-to-head: /demand/global-en/compare/squoosh-vs-tinypng - [Cloudinary](/demand/global-en/brands/cloudinary): Head-to-head: /demand/global-en/compare/cloudinary-vs-squoosh - [Imagify](/demand/global-en/brands/imagify): Head-to-head: /demand/global-en/compare/imagify-vs-squoosh - [ShortPixel](/demand/global-en/brands/shortpixel): Head-to-head: /demand/global-en/compare/shortpixel-vs-squoosh - [Kraken.io](/demand/global-en/brands/kraken-io): Head-to-head: /demand/global-en/compare/kraken-io-vs-squoosh - [EWWW Image Optimizer](/demand/global-en/brands/ewww-image-optimizer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Squoosh: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/squoosh This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/squoosh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.