---
title: "Squishmallows: search popularity and Share of Search worldwide"
description: "Squishmallows is plush toy brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/squishmallows"
publisher: "Brandwave"
---

# Squishmallows: search popularity and Share of Search worldwide

Squishmallows is plush toy brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Squishmallows
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among plush toys**: 0.24%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plush toys | 5 | 0.24% | 5.4K |

- [Plush toys](/demand/global-en/categories/plush-toys)

## How has branded search demand for Squishmallows changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Squishmallows worldwide rose from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Squishmallows’ estimated Share of Search among plush toys worldwide held steady, from 0.34% to 0.24%.

## How did search popularity change for plush toys worldwide in August 2026?

- In August 2026, Build-A-Bear gained estimated Share of Search among plush toys worldwide, from 95.3% to 97.6%.
- In August 2026, Jellycat lost estimated Share of Search among plush toys worldwide, from 2.1% to 0.97%.
- In August 2026, Steiff lost estimated Share of Search among plush toys worldwide, from 1.2% to 0.64%.
- Estimated monthly branded searches for Squishmallows worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
- Estimated monthly branded searches for Ty worldwide fell 55.4% over 11 measured months, from 27.1K to 12.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plush toys | 4.4K | 0.34% | 5 |
| Nov 2025 | Plush toys | 5.4K | 0.34% | 5 |
| Dec 2025 | Plush toys | 8.1K | 0.51% | 5 |
| Jan 2026 | Plush toys | 5.4K | 0.42% | 5 |
| Feb 2026 | Plush toys | 3.6K | 0.28% | 5 |
| Mar 2026 | Plush toys | 3.6K | 0.28% | 5 |
| Apr 2026 | Plush toys | 2.4K | 0.23% | 5 |
| May 2026 | Plush toys | 2.4K | 0.23% | 5 |
| Jun 2026 | Plush toys | 5.4K | 0.51% | 5 |
| Jul 2026 | Plush toys | 5.4K | 0.42% | 5 |
| Aug 2026 | Plush toys | 5.4K | 0.24% | 5 |
| Sep 2026 | Plush toys | — | — | — |

## How is Squishmallows measured?

Brandwave collects information about searches that people make online using Squishmallows’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “squishmallows plush”

## Which plush toys compete with Squishmallows?

- [Build-A-Bear](/demand/global-en/brands/build-a-bear): Head-to-head: /demand/global-en/compare/build-a-bear-vs-squishmallows
- [Jellycat](/demand/global-en/brands/jellycat): Head-to-head: /demand/global-en/compare/jellycat-vs-squishmallows
- [Steiff](/demand/global-en/brands/steiff): Head-to-head: /demand/global-en/compare/squishmallows-vs-steiff
- [Ty](/demand/global-en/brands/ty-toys): Head-to-head: /demand/global-en/compare/squishmallows-vs-ty-toys
- [GUND](/demand/global-en/brands/gund): Head-to-head: /demand/global-en/compare/gund-vs-squishmallows

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Squishmallows: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/squishmallows

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/squishmallows. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.