---
title: "Square: search popularity and Share of Search worldwide"
description: "Payments and point-of-sale software and hardware for retailers, restaurants, and service businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/square"
publisher: "Brandwave"
---

# Square: search popularity and Share of Search worldwide

Payments and point-of-sale software and hardware for retailers, restaurants, and service businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Square
- **Owned by**: Block
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among retail and hospitality POS systems**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Retail and hospitality POS systems | 3 | 2.7% | 151K |

- [Retail and hospitality POS systems](/demand/global-en/categories/retail-and-hospitality-pos-systems)

## How has branded search demand for Square changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Square worldwide rose from 114K to 151K.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among retail and hospitality POS systems worldwide increased from 2% to 2.7%.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among retail and hospitality POS systems worldwide peaked at 3.7% in June 2026 and was lowest at 1.7% in December 2025.

## How did search popularity change for retail and hospitality POS systems worldwide in August 2026?

- In August 2026, Square lost estimated Share of Search among retail and hospitality POS systems worldwide, from 3.2% to 2.7%.
- Shopify’s estimated Share of Search among retail and hospitality POS systems worldwide has gained ground for 3 months in a row, from 88.9% to 90.1% in August 2026.
- Estimated monthly branded searches for Revel Systems worldwide fell 28.7% over 11 measured months, from 6.9K to 4.9K in August 2026.
- Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.
- Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Retail and hospitality POS systems | 114K | 2% | 3 |
| Nov 2025 | Retail and hospitality POS systems | 107K | 1.9% | 3 |
| Dec 2025 | Retail and hospitality POS systems | 95.9K | 1.7% | 3 |
| Jan 2026 | Retail and hospitality POS systems | 121K | 2.2% | 3 |
| Feb 2026 | Retail and hospitality POS systems | 133K | 2.4% | 3 |
| Mar 2026 | Retail and hospitality POS systems | 165K | 2.9% | 3 |
| Apr 2026 | Retail and hospitality POS systems | 173K | 3% | 3 |
| May 2026 | Retail and hospitality POS systems | 206K | 3.6% | 3 |
| Jun 2026 | Retail and hospitality POS systems | 212K | 3.7% | 3 |
| Jul 2026 | Retail and hospitality POS systems | 182K | 3.2% | 3 |
| Aug 2026 | Retail and hospitality POS systems | 151K | 2.7% | 3 |
| Sep 2026 | Retail and hospitality POS systems | — | — | — |

## How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “buy square pos”
- “cash drawer for square terminal”
- “cost of square pos”
- “download square pos app”
- “free square pos”
- “free square pos system”
- “handheld square terminal”
- “ipad for square pos”
- “ipad square pos”
- “mobile pos square”
- “new square pos”
- “pos square”
- “pos square app”
- “pos square register”
- “pos square stand”
- “pos square system”
- “pos square terminal”
- “printer for square pos”
- “restaurant square pos”
- “retail pos square”
- “square app pos”
- “square for restaurants pos”
- “square for retail plus”
- “square for retail plus pricing”
- “square for retail pos”
- “square kds app”
- “square kds pricing”
- “square point of sale”
- “square point of sale app”
- “square point of sale app download”
- “square point of sale app for android”
- “square point of sale card reader”
- “square point of sale cost”
- “square point of sale device”
- “square point of sale equipment”
- “square point of sale for android”
- “square point of sale for restaurants”
- “square point of sale ipad”
- “square point of sale machine”
- “square point of sale payment”
- “square point of sale pos”
- “square point of sale pricing”
- “square point of sale printer”
- “square point of sale reader”
- “square point of sale register”
- “square point of sale stand”
- “square point of sale system”
- “square point of sale terminal”
- “square point of sales app”
- “square pos”
- “square pos account”
- “square pos app”
- “square pos app android”
- “square pos app download”
- “square pos app for android”
- “square pos app for iphone”
- “square pos app for windows”
- “square pos apps”
- “square pos card reader”
- “square pos cash drawer”
- “square pos cash register”
- “square pos charges”
- “square pos company”
- “square pos cost”
- “square pos device”
- “square pos devices”
- “square pos download”
- “square pos equipment”
- “square pos fees”
- “square pos for android”
- “square pos for bars”
- “square pos for food trucks”
- “square pos for ipad”
- “square pos for iphone”
- “square pos for mac”
- “square pos for nonprofits”
- “square pos for restaurant”
- “square pos for restaurants”
- “square pos for retail”
- “square pos for small business”
- “square pos for windows”
- “square pos free”
- “square pos handheld”
- “square pos hardware”
- “square pos inventory”
- “square pos ipad”
- “square pos ipad stand”
- “square pos iphone”
- “square pos kds”
- “square pos kit”
- “square pos machine”
- “square pos mobile”
- “square pos online”
- “square pos pc”
- “square pos plans”
- “square pos price”
- “square pos pricing”
- “square pos printer”
- “square pos products”
- “square pos purchase”
- “square pos reader”
- “square pos receipt”
- “square pos receipt printer”
- “square pos restaurant”
- “square pos retail”
- “square pos scanner”
- “square pos screen”
- “square pos software”
- “square pos solutions”
- “square pos stand”
- “square pos system”
- “square pos system cost”
- “square pos system for food truck”
- “square pos system for restaurant”
- “square pos system for restaurants”
- “square pos system for retail”
- “square pos system for small business”
- “square pos system ipad”
- “square pos system price”
- “square pos system restaurant”
- “square pos systems”
- “square pos systems for restaurants”
- “square pos systems for retail”
- “square pos tablet”
- “square pos terminal”
- “square pos terminals”
- “square pos website”
- “square pos with cash drawer”
- “square reader for ipad”
- “square reader point of sale”
- “square reader pos”
- “square reader pos system”
- “square register cash drawer”
- “square register ipad”
- “square register point of sale system”
- “square register pos system”
- “square register receipt printer”
- “square register system”
- “square terminal cash drawer”
- “square terminal ipad”
- “square terminal pos”
- “square terminal pos system”
- “square terminal receipt printer”
- “square up pos”
- “square up pos for restaurants”
- “square up pos system”
- “the square pos”
- “the square pos system”

## Which retail and hospitality POS systems compete with Square?

- [Shopify](/demand/global-en/brands/shopify): Head-to-head: /demand/global-en/compare/shopify-vs-square
- [Loyverse](/demand/global-en/brands/loyverse): Head-to-head: /demand/global-en/compare/loyverse-vs-square
- [Clover](/demand/global-en/brands/clover): Head-to-head: /demand/global-en/compare/clover-vs-square
- [Toast](/demand/global-en/brands/toast): Head-to-head: /demand/global-en/compare/square-vs-toast
- [Lightspeed](/demand/global-en/brands/lightspeed): Head-to-head: /demand/global-en/compare/lightspeed-vs-square
- [Epos Now](/demand/global-en/brands/epos-now)
- [Revel Systems](/demand/global-en/brands/revel-systems)

## Who owns Square?

Square is owned by Block. Brandwave does not track any other brands owned by Block.

- [Block](/demand/global-en/companies/block): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Square?

Square is owned by Block. Brandwave does not track any other brands owned by Block.

## Cite this page

Brandwave. "Square: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/square

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.