---
title: "SpyFu: search popularity and Share of Search worldwide"
description: "SpyFu is an SEO intelligence tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/spyfu"
publisher: "Brandwave"
---

# SpyFu: search popularity and Share of Search worldwide

SpyFu is an SEO intelligence tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SpyFu
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among web traffic intelligence platforms**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Web traffic intelligence platforms | 4 | 1.6% | 22.2K |

- [Web traffic intelligence platforms](/demand/global-en/categories/web-traffic-intelligence-platforms)

## How has branded search demand for SpyFu changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SpyFu worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, SpyFu’s estimated Share of Search among web traffic intelligence platforms worldwide held steady, from 1.9% to 1.6%.

## How did search popularity change for web traffic intelligence platforms worldwide in August 2026?

- In August 2026, Semrush gained estimated Share of Search among web traffic intelligence platforms worldwide, from 45.3% to 51.9%.
- In August 2026, Ahrefs lost estimated Share of Search among web traffic intelligence platforms worldwide, from 31.5% to 27.7%.
- In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.
- Estimated monthly branded searches for SpyFu worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Web traffic intelligence platforms | 33.1K | 1.9% | 4 |
| Nov 2025 | Web traffic intelligence platforms | 27.1K | 1.6% | 4 |
| Dec 2025 | Web traffic intelligence platforms | 22.2K | 1.7% | 4 |
| Jan 2026 | Web traffic intelligence platforms | 27.1K | 1.8% | 4 |
| Feb 2026 | Web traffic intelligence platforms | 27.1K | 1.8% | 4 |
| Mar 2026 | Web traffic intelligence platforms | 27.1K | 1.1% | 4 |
| Apr 2026 | Web traffic intelligence platforms | 27.1K | 1.5% | 4 |
| May 2026 | Web traffic intelligence platforms | 27.1K | 1.7% | 4 |
| Jun 2026 | Web traffic intelligence platforms | 22.2K | 1.5% | 4 |
| Jul 2026 | Web traffic intelligence platforms | 27.1K | 1.7% | 4 |
| Aug 2026 | Web traffic intelligence platforms | 22.2K | 1.6% | 4 |
| Sep 2026 | Web traffic intelligence platforms | — | — | — |

## How is SpyFu measured?

Brandwave collects information about searches that people make online using SpyFu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spyfu”

## Which web traffic intelligence platforms compete with SpyFu?

- [Semrush](/demand/global-en/brands/semrush): Head-to-head: /demand/global-en/compare/semrush-vs-spyfu
- [Ahrefs](/demand/global-en/brands/ahrefs): Head-to-head: /demand/global-en/compare/ahrefs-vs-spyfu
- [Similarweb](/demand/global-en/brands/similarweb): Head-to-head: /demand/global-en/compare/similarweb-vs-spyfu
- [Comscore](/demand/global-en/brands/comscore): Head-to-head: /demand/global-en/compare/comscore-vs-spyfu

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SpyFu: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/spyfu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spyfu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.