--- title: "Sprout Social: search popularity and Share of Search worldwide" description: "A social media management platform for publishing, engagement, listening, and analytics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sprout-social" publisher: "Brandwave" --- # Sprout Social: search popularity and Share of Search worldwide A social media management platform for publishing, engagement, listening, and analytics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sprout Social - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among social media analytics platforms**: 15.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Social media analytics platforms | 3 | 15.5% | 95.6K | | Social media scheduling tools | 3 | 24.8% | 95.6K | - [Social media analytics platforms](/demand/global-en/categories/social-media-analytics-platforms) - [Social media scheduling tools](/demand/global-en/categories/social-media-scheduling-tools) ## How has branded search demand for Sprout Social changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sprout Social worldwide fell from 142K to 95.6K. - Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media analytics platforms worldwide decreased from 25.8% to 15.5%. - Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media analytics platforms worldwide peaked at 25.8% in October 2025 and was lowest at 14.5% in July 2026. - Across the 11 months ending August 2026, Sprout Social fell from 2nd to 3rd among social media analytics platforms worldwide. - Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media scheduling tools worldwide decreased from 29.1% to 24.8%. - Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media scheduling tools worldwide peaked at 29.1% in October 2025 and was lowest at 21.5% in February 2026. - Across the 11 months ending August 2026, Sprout Social fell from 2nd to 3rd among social media scheduling tools worldwide. ## How did search popularity change for social media analytics platforms worldwide in August 2026? - In August 2026, Metricool gained estimated Share of Search among social media analytics platforms worldwide, from 55.2% to 59.6%. - In August 2026, Sprout Social gained estimated Share of Search among social media analytics platforms worldwide, from 14.5% to 15.5%. - In August 2026, Buffer lost estimated Share of Search among social media analytics platforms worldwide, from 23% to 18.1%. - Agorapulse’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 3% to 2.4% in August 2026. - Iconosquare’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 1.4% to 0.88% in August 2026. - In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide. ## How did search popularity change for social media scheduling tools worldwide in August 2026? - In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%. - In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%. - In August 2026, Sprout Social gained estimated Share of Search among social media scheduling tools worldwide, from 22.5% to 24.8%. - In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 35.8% to 28.9%. - Estimated monthly branded searches for Loomly worldwide fell 46.4% over 11 measured months, from 35K to 18.8K in August 2026. - Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Social media analytics platforms | 142K | 25.8% | 2 | | Nov 2025 | Social media analytics platforms | 116K | 22.4% | 2 | | Dec 2025 | Social media analytics platforms | 95.5K | 19.5% | 2 | | Jan 2026 | Social media analytics platforms | 116K | 22.1% | 2 | | Feb 2026 | Social media analytics platforms | 96.1K | 18.8% | 2 | | Mar 2026 | Social media analytics platforms | 117K | 19.1% | 2 | | Apr 2026 | Social media analytics platforms | 96K | 16.1% | 2 | | May 2026 | Social media analytics platforms | 96.5K | 16.2% | 2 | | Jun 2026 | Social media analytics platforms | 97.3K | 16.2% | 2 | | Jul 2026 | Social media analytics platforms | 96.5K | 14.5% | 3 | | Aug 2026 | Social media analytics platforms | 95.6K | 15.5% | 3 | | Sep 2026 | Social media analytics platforms | — | — | — | | Oct 2025 | Social media scheduling tools | 142K | 29.1% | 2 | | Nov 2025 | Social media scheduling tools | 116K | 26.4% | 2 | | Dec 2025 | Social media scheduling tools | 95.5K | 25.5% | 2 | | Jan 2026 | Social media scheduling tools | 116K | 22.9% | 2 | | Feb 2026 | Social media scheduling tools | 96.1K | 21.5% | 2 | | Mar 2026 | Social media scheduling tools | 117K | 24.4% | 2 | | Apr 2026 | Social media scheduling tools | 96K | 22.1% | 2 | | May 2026 | Social media scheduling tools | 96.5K | 23.9% | 2 | | Jun 2026 | Social media scheduling tools | 97.3K | 23.7% | 2 | | Jul 2026 | Social media scheduling tools | 96.5K | 22.5% | 3 | | Aug 2026 | Social media scheduling tools | 95.6K | 24.8% | 3 | | Sep 2026 | Social media scheduling tools | — | — | — | ## How is Sprout Social measured? Brandwave collects information about searches that people make online using Sprout Social’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “social listening sprout social” - “social media sprout social” - “sprout social” - “sprout social analytics” - “sprout social app” - “sprout social com” - “sprout social community management” - “sprout social cost” - “sprout social for agencies” - “sprout social for nonprofits” - “sprout social influencer marketing” - “sprout social influencers” - “sprout social link in bio” - “sprout social listening” - “sprout social management” - “sprout social media” - “sprout social media analytics” - “sprout social media management” - “sprout social media monitoring” - “sprout social platform” - “sprout social premium analytics” - “sprout social pricing” - “sprout social reporting” - “sprout social social listening” - “sprout social social media” - “sprout social tiktok” - “sproutsocialcom” ## Which social media analytics platforms compete with Sprout Social? - [Metricool](/demand/global-en/brands/metricool): Head-to-head: /demand/global-en/compare/metricool-vs-sprout-social - [Buffer](/demand/global-en/brands/buffer): Head-to-head: /demand/global-en/compare/buffer-vs-sprout-social - [SocialPilot](/demand/global-en/brands/socialpilot): Head-to-head: /demand/global-en/compare/socialpilot-vs-sprout-social - [Agorapulse](/demand/global-en/brands/agorapulse): Head-to-head: /demand/global-en/compare/agorapulse-vs-sprout-social - [Iconosquare](/demand/global-en/brands/iconosquare): Head-to-head: /demand/global-en/compare/iconosquare-vs-sprout-social - [Rival IQ](/demand/global-en/brands/rival-iq) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sprout Social: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sprout-social This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sprout-social. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.