--- title: "How popular is SpotOn? Searches and AI answers worldwide" description: "SpotOn makes a GPS dog fence collar. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/spoton-fence" publisher: "Brandwave" --- # How popular is SpotOn? Searches and AI answers worldwide SpotOn makes a GPS dog fence collar. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SpotOn - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among pet GPS tracker brands**: 2.4% ## Where does SpotOn compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet GPS tracker brands | 6 | 2.4% | 10.5K | - [Pet GPS tracker brands](/demand/global-en/categories/pet-gps-trackers) ## Top pet GPS tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SpotOn did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tractive | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Garmin | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pawfit | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Apple AirTag | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Halo Collar | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | SpotOn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TrackiPet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet GPS tracker brands - Asked ChatGPT "Which pet GPS tracker brand should I buy?": 1. Tractive, 2. Fi, 3. Garmin, 4. Apple AirTag - Asked ChatGPT "What are the best pet GPS tracker brands?": 1. Tractive, 2. Fi, 3. Garmin, 4. Apple AirTag - Asked ChatGPT "What's the best pet GPS tracker brand for keeping track of pets?": 1. Tractive, 2. Fi, 3. Garmin - Searched Google, AI Overview "gps tracker for dogs": 1. Tractive, 2. Fi, 3. Halo Collar, 4. Pawfit - Searched Google, AI Overview "gps tracker for cats": 1. Tractive, 2. Pawfit, 3. Apple AirTag Not named in any answer: SpotOn and TrackiPet. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for SpotOn changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for SpotOn worldwide rose from 7.3K to 10.5K. - Across the 12 months ending October 2026, SpotOn’s share of searches among pet GPS tracker brands worldwide increased from 1.2% to 2.4%. - Across the 12 months ending October 2026, SpotOn’s share of searches among pet GPS tracker brands worldwide peaked at 2.9% in April 2026 and was lowest at 1% in December 2025. ## How did search popularity change for pet GPS tracker brands worldwide in October 2026? - In October 2026, Halo Collar gained share of searches among pet GPS tracker brands worldwide, from 9.7% to 13.6%. - In October 2026, SpotOn gained share of searches among pet GPS tracker brands worldwide, from 1.8% to 2.4%. - In October 2026, Apple AirTag lost share of searches among pet GPS tracker brands worldwide, from 72.3% to 67.9%. - Garmin’s share of searches among pet GPS tracker brands worldwide has gained ground for 3 months in a row, from 2.4% to 4.2% in October 2026. - Estimated monthly branded searches for Fi worldwide fell 33.4% over 12 measured months, from 42.9K to 28.6K in October 2026. - Estimated monthly branded searches for Tractive worldwide fell 21.4% over 12 measured months, from 19.7K to 15.5K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Pet GPS tracker brands | 7.3K | 1.2% | 6 | | Dec 2025 | Pet GPS tracker brands | 6K | 1% | 7 | | Jan 2026 | Pet GPS tracker brands | 7.6K | 1.1% | 6 | | Feb 2026 | Pet GPS tracker brands | 7.3K | 1.7% | 6 | | Mar 2026 | Pet GPS tracker brands | 10.8K | 2% | 6 | | Apr 2026 | Pet GPS tracker brands | 13.1K | 2.9% | 6 | | May 2026 | Pet GPS tracker brands | 13.1K | 2.2% | 6 | | Jun 2026 | Pet GPS tracker brands | 10.8K | 1.7% | 6 | | Jul 2026 | Pet GPS tracker brands | 9K | 1.5% | 6 | | Aug 2026 | Pet GPS tracker brands | 8.8K | 1.5% | 6 | | Sep 2026 | Pet GPS tracker brands | 7.3K | 1.8% | 6 | | Oct 2026 | Pet GPS tracker brands | 10.5K | 2.4% | 6 | ## How are SpotOn’s branded searches counted? Brandwave collects information about searches that people make online using SpotOn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spoton collar” - “spoton fence” ## Which pet GPS tracker brands compete with SpotOn? - [Apple AirTag](/demand/global-en/brands/apple-airtag) - [Halo Collar](/demand/global-en/brands/halo-collar) - [Fi](/demand/global-en/brands/fi-dog-collar): Head-to-head: /demand/global-en/compare/fi-dog-collar-vs-spoton-fence - [Garmin](/demand/global-en/brands/garmin): Head-to-head: /demand/global-en/compare/garmin-vs-spoton-fence - [Tractive](/demand/global-en/brands/tractive): Head-to-head: /demand/global-en/compare/spoton-fence-vs-tractive - [TrackiPet](/demand/global-en/brands/trackipet): Head-to-head: /demand/global-en/compare/spoton-fence-vs-trackipet - [Pawfit](/demand/global-en/brands/pawfit): Head-to-head: /demand/global-en/compare/pawfit-vs-spoton-fence ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is SpotOn? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/spoton-fence This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spoton-fence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.