--- title: "Spotify: search popularity and Share of Search worldwide" description: "Spotify is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/spotify" publisher: "Brandwave" --- # Spotify: search popularity and Share of Search worldwide Spotify is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spotify - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among music streaming services**: 61% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Music streaming services | 1 | 61% | 55.6M | | Podcast apps | 1 | 99.5% | 55.6M | - [Music streaming services](/demand/global-en/categories/music-streaming-services) - [Podcast apps](/demand/global-en/categories/podcast-apps) ## How has branded search demand for Spotify changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Spotify worldwide fell from 68M to 55.6M. - Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services worldwide decreased from 64.4% to 61%. - Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services worldwide peaked at 65.9% in June 2026 and was lowest at 61% in August 2026. - Across the 11 months ending August 2026, Spotify’s estimated Share of Search among podcast apps worldwide held steady, from 99.6% to 99.5%. ## How did search popularity change for music streaming services worldwide in August 2026? - In August 2026, Apple Music gained estimated Share of Search among music streaming services worldwide, from 3% to 3.7%. - In August 2026, Spotify lost estimated Share of Search among music streaming services worldwide, from 61.6% to 61%. - Estimated monthly branded searches for Tidal worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026. - Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026. ## How did search popularity change for podcast apps worldwide in August 2026? - Estimated monthly branded searches for Castbox worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Spotify worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026. - Estimated monthly branded searches for Pocket Casts worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Music streaming services | 68M | 64.4% | 1 | | Nov 2025 | Music streaming services | 68M | 65.2% | 1 | | Dec 2025 | Music streaming services | 68M | 65.2% | 1 | | Jan 2026 | Music streaming services | 68M | 65.2% | 1 | | Feb 2026 | Music streaming services | 55.6M | 64.3% | 1 | | Mar 2026 | Music streaming services | 68M | 64.6% | 1 | | Apr 2026 | Music streaming services | 68M | 65.2% | 1 | | May 2026 | Music streaming services | 68M | 65.2% | 1 | | Jun 2026 | Music streaming services | 68M | 65.9% | 1 | | Jul 2026 | Music streaming services | 55.6M | 61.6% | 1 | | Aug 2026 | Music streaming services | 55.6M | 61% | 1 | | Sep 2026 | Music streaming services | — | — | — | | Oct 2025 | Podcast apps | 68M | 99.6% | 1 | | Nov 2025 | Podcast apps | 68M | 99.6% | 1 | | Dec 2025 | Podcast apps | 68M | 99.6% | 1 | | Jan 2026 | Podcast apps | 68M | 99.5% | 1 | | Feb 2026 | Podcast apps | 55.6M | 99.5% | 1 | | Mar 2026 | Podcast apps | 68M | 99.6% | 1 | | Apr 2026 | Podcast apps | 68M | 99.6% | 1 | | May 2026 | Podcast apps | 68M | 99.6% | 1 | | Jun 2026 | Podcast apps | 68M | 99.6% | 1 | | Jul 2026 | Podcast apps | 55.6M | 99.5% | 1 | | Aug 2026 | Podcast apps | 55.6M | 99.5% | 1 | | Sep 2026 | Podcast apps | — | — | — | ## How is Spotify measured? Brandwave collects information about searches that people make online using Spotify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spotify” ## Which music streaming services compete with Spotify? - [YouTube Music](/demand/global-en/brands/youtube-music): Head-to-head: /demand/global-en/compare/spotify-vs-youtube-music - [Apple Music](/demand/global-en/brands/apple-music): Head-to-head: /demand/global-en/compare/apple-music-vs-spotify - [Amazon Music](/demand/global-en/brands/amazon-music): Head-to-head: /demand/global-en/compare/amazon-music-vs-spotify - [Tidal](/demand/global-en/brands/tidal): Head-to-head: /demand/global-en/compare/spotify-vs-tidal ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Spotify: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/spotify This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spotify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.