--- title: "Spotify Ads Manager: search popularity worldwide" description: "Spotify Ads Manager is a podcast advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/spotify-ads-manager" publisher: "Brandwave" --- # Spotify Ads Manager: search popularity worldwide Spotify Ads Manager is a podcast advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spotify Ads Manager - **Owned by**: Spotify - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among podcast advertising platforms**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Podcast advertising platforms | 4 | 3.4% | 5.4K | - [Podcast advertising platforms](/demand/global-en/categories/podcast-advertising-platforms) ## Top podcast advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spotify Ads Manager was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spotify Ads Manager is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Acast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Spotify Ads Manager | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Libsyn Ads | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gumball | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Spotify Ad Studio | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Podbean | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Megaphone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | RedCircle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about podcast advertising platforms - Asked ChatGPT "Which podcast advertising platform should I use?": 1. Spotify Ads Manager, 2. Acast, 3. Spotify Ad Studio - Asked ChatGPT "What are the best podcast advertising platforms?": 1. Acast, 2. Spotify Ads Manager, 3. Libsyn Ads, 4. Spotify Ad Studio - Asked ChatGPT "What's the best podcast advertising platform for buying or selling ads?": 1. Acast, 2. Gumball, 3. Libsyn Ads, 4. Spotify Ads Manager, 5. Podbean, 6. Spotify Ad Studio - Searched Google, AI Overview "podcast ad network": 1. Acast, 2. Libsyn Ads, 3. Gumball, 4. Megaphone - Searched Google, AI Overview "buy podcast ads": 1. Acast, 2. Spotify Ads Manager, 3. Podbean, 4. Libsyn Ads, 5. Spotify Ad Studio Not named in any answer: RedCircle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Spotify Ads Manager changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Spotify Ads Manager worldwide fell from 6.6K to 5.4K. - Across the 12 months ending September 2026, Spotify Ads Manager’s share of searches among podcast advertising platforms worldwide peaked at 6.2% in July 2026 and was lowest at 1.9% in January 2026. ## How did search popularity change for podcast advertising platforms worldwide in September 2026? - In September 2026, RedCircle gained share of searches among podcast advertising platforms worldwide, from 56.3% to 57.2%. - In September 2026, Spotify Ads Manager lost share of searches among podcast advertising platforms worldwide, from 5% to 3.4%. - Estimated monthly branded searches for Libsyn Ads worldwide rose 125% over 12 measured months, from 320 to 720 in September 2026. - Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026. - Estimated monthly branded searches for Gumball worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026. - Estimated monthly branded searches for Podbean worldwide fell 33.9% over 12 measured months, from 50.4K to 33.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Podcast advertising platforms | 6.6K | 3.2% | 4 | | Nov 2025 | Podcast advertising platforms | 3.6K | 2% | 4 | | Dec 2025 | Podcast advertising platforms | 3.6K | 2.1% | 4 | | Jan 2026 | Podcast advertising platforms | 3.6K | 1.9% | 4 | | Feb 2026 | Podcast advertising platforms | 4.4K | 2.3% | 4 | | Mar 2026 | Podcast advertising platforms | 5.4K | 2.6% | 5 | | Apr 2026 | Podcast advertising platforms | 4.4K | 2.3% | 4 | | May 2026 | Podcast advertising platforms | 6.6K | 3.5% | 4 | | Jun 2026 | Podcast advertising platforms | 8.1K | 5% | 4 | | Jul 2026 | Podcast advertising platforms | 9.9K | 6.2% | 4 | | Aug 2026 | Podcast advertising platforms | 8.1K | 5% | 4 | | Sep 2026 | Podcast advertising platforms | 5.4K | 3.4% | 4 | ## How are Spotify Ads Manager’s branded searches counted? Brandwave collects information about searches that people make online using Spotify Ads Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spotify ads manager” ## Which podcast advertising platforms compete with Spotify Ads Manager? - [RedCircle](/demand/global-en/brands/redcircle): Head-to-head: /demand/global-en/compare/redcircle-vs-spotify-ads-manager - [Podbean](/demand/global-en/brands/podbean): Head-to-head: /demand/global-en/compare/podbean-vs-spotify-ads-manager - [Acast](/demand/global-en/brands/acast): Head-to-head: /demand/global-en/compare/acast-vs-spotify-ads-manager - [Spotify Ad Studio](/demand/global-en/brands/spotify-ad-studio): Head-to-head: /demand/global-en/compare/spotify-ad-studio-vs-spotify-ads-manager - [Megaphone](/demand/global-en/brands/megaphone): Head-to-head: /demand/global-en/compare/megaphone-vs-spotify-ads-manager - [Libsyn Ads](/demand/global-en/brands/libsyn-ads) - [Gumball](/demand/global-en/brands/gumball) ## Who owns Spotify Ads Manager? Spotify Ads Manager is owned by Spotify. Brandwave also tracks Spotify, owned by the same company, worldwide. - [Spotify](/demand/global-en/companies/spotify-company): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Spotify Ads Manager? Spotify Ads Manager is owned by Spotify. Brandwave also tracks Spotify, owned by the same company, worldwide. ## Cite this page Brandwave. "Spotify Ads Manager: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/spotify-ads-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spotify-ads-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.