---
title: "Spotify Ad Analytics: search popularity and Share of Search worldwide"
description: "Spotify Ad Analytics measures advertising performance across Spotify and podcast campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/spotify-ad-analytics"
publisher: "Brandwave"
---

# Spotify Ad Analytics: search popularity and Share of Search worldwide

Spotify Ad Analytics measures advertising performance across Spotify and podcast campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Spotify Ad Analytics
- **Owned by**: Spotify
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among podcast and audio measurement platforms**: 4.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Podcast and audio measurement platforms | 4 | 4.1% | 180 |

- [Podcast and audio measurement platforms](/demand/global-en/categories/podcast-audio-measurement-platforms)

## How has branded search demand for Spotify Ad Analytics changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Spotify Ad Analytics worldwide fell from 220 to 180.
- Across the 11 months ending August 2026, Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide peaked at 4.8% in February 2026 and was lowest at 2.3% in November 2025.

## How did search popularity change for podcast and audio measurement platforms worldwide in August 2026?

- In August 2026, Podscribe gained estimated Share of Search among podcast and audio measurement platforms worldwide, from 51.8% to 55.1%.
- In August 2026, Magellan AI lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 18.5% to 16.3%.
- In August 2026, Podtrac lost estimated Share of Search among podcast and audio measurement platforms worldwide, from 25.7% to 24.4%.
- Spotify Ad Analytics’ estimated Share of Search among podcast and audio measurement platforms worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Podcast and audio measurement platforms | 220 | 3.9% | 4 |
| Nov 2025 | Podcast and audio measurement platforms | 220 | 2.3% | 4 |
| Dec 2025 | Podcast and audio measurement platforms | 180 | 3.5% | 4 |
| Jan 2026 | Podcast and audio measurement platforms | 270 | 4.4% | 4 |
| Feb 2026 | Podcast and audio measurement platforms | 270 | 4.8% | 4 |
| Mar 2026 | Podcast and audio measurement platforms | 220 | 3.3% | 4 |
| Apr 2026 | Podcast and audio measurement platforms | 220 | 4% | 4 |
| May 2026 | Podcast and audio measurement platforms | 150 | 2.8% | 4 |
| Jun 2026 | Podcast and audio measurement platforms | 150 | 3% | 4 |
| Jul 2026 | Podcast and audio measurement platforms | 180 | 3.8% | 4 |
| Aug 2026 | Podcast and audio measurement platforms | 180 | 4.1% | 4 |
| Sep 2026 | Podcast and audio measurement platforms | — | — | — |

## How is Spotify Ad Analytics measured?

Brandwave collects information about searches that people make online using Spotify Ad Analytics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ad analytics spotify”
- “spotify ad analytics”

## Which podcast and audio measurement platforms compete with Spotify Ad Analytics?

- [Podscribe](/demand/global-en/brands/podscribe): Head-to-head: /demand/global-en/compare/podscribe-vs-spotify-ad-analytics
- [Podtrac](/demand/global-en/brands/podtrac): Head-to-head: /demand/global-en/compare/podtrac-vs-spotify-ad-analytics
- [Magellan AI](/demand/global-en/brands/magellan-ai): Head-to-head: /demand/global-en/compare/magellan-ai-vs-spotify-ad-analytics
- [Triton Podcast Metrics](/demand/global-en/brands/triton-podcast-metrics): Head-to-head: /demand/global-en/compare/spotify-ad-analytics-vs-triton-podcast-metrics

## Who owns Spotify Ad Analytics?

Spotify Ad Analytics is owned by Spotify. Brandwave does not track any other brands owned by Spotify.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Spotify Ad Analytics?

Spotify Ad Analytics is owned by Spotify. Brandwave does not track any other brands owned by Spotify.

## Cite this page

Brandwave. "Spotify Ad Analytics: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/spotify-ad-analytics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spotify-ad-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.