---
title: "Spot On: search popularity worldwide"
description: "Spot On is Planned Parenthood’s period tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/spot-on"
publisher: "Brandwave"
---

# Spot On: search popularity worldwide

Spot On is Planned Parenthood’s period tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Spot On
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among period tracking apps**: 0.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Period tracking apps | 7 | 0.9% | 1.7K |

- [Period tracking apps](/demand/global-en/categories/period-tracking-apps)

## How has branded search demand for Spot On changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Spot On worldwide rose from 870 to 1.7K.
- Across the 12 months ending September 2026, Spot On rose from 8th to 7th among period tracking apps worldwide.

## How did search popularity change for period tracking apps worldwide in September 2026?

- In September 2026, Flo gained share of searches among period tracking apps worldwide, from 40.9% to 43.9%.
- In September 2026, Natural Cycles lost share of searches among period tracking apps worldwide, from 36.8% to 33.4%.
- In September 2026, Clue lost share of searches among period tracking apps worldwide, from 13% to 12.3%.
- In September 2026, Spot On rose from 8th to 7th among period tracking apps worldwide.
- In September 2026, Ovia fell from 7th to 8th among period tracking apps worldwide.
- Estimated monthly branded searches for Glow worldwide rose 97.3% over 12 measured months, from 1.5K to 2.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Period tracking apps | 870 | 0.47% | 8 |
| Nov 2025 | Period tracking apps | 960 | 0.55% | 8 |
| Dec 2025 | Period tracking apps | 870 | 0.46% | 8 |
| Jan 2026 | Period tracking apps | 960 | 0.4% | 8 |
| Feb 2026 | Period tracking apps | 1.1K | 0.54% | 8 |
| Mar 2026 | Period tracking apps | 1.4K | 0.62% | 8 |
| Apr 2026 | Period tracking apps | 1.5K | 0.76% | 8 |
| May 2026 | Period tracking apps | 1.5K | 0.66% | 8 |
| Jun 2026 | Period tracking apps | 1.6K | 0.68% | 7 |
| Jul 2026 | Period tracking apps | 1.6K | 0.64% | 7 |
| Aug 2026 | Period tracking apps | 1.5K | 0.67% | 8 |
| Sep 2026 | Period tracking apps | 1.7K | 0.9% | 7 |

## How are Spot On’s branded searches counted?

Brandwave collects information about searches that people make online using Spot On’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spot on app”
- “spot on period tracker”

## Which period tracking apps compete with Spot On?

- [Flo](/demand/global-en/brands/flo)
- [Natural Cycles](/demand/global-en/brands/natural-cycles)
- [Clue](/demand/global-en/brands/clue): Head-to-head: /demand/global-en/compare/clue-vs-spot-on
- [Stardust](/demand/global-en/brands/stardust): Head-to-head: /demand/global-en/compare/spot-on-vs-stardust
- [Euki](/demand/global-en/brands/euki): Head-to-head: /demand/global-en/compare/euki-vs-spot-on
- [Glow](/demand/global-en/brands/glow): Head-to-head: /demand/global-en/compare/glow-vs-spot-on
- [Ovia](/demand/global-en/brands/ovia): Head-to-head: /demand/global-en/compare/ovia-vs-spot-on

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Spot On: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/spot-on

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spot-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.