---
title: "Spot & Tango: search popularity and Share of Search worldwide"
description: "A pet food brand offering fresh meals and UnKibble dog food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/spot-and-tango"
publisher: "Brandwave"
---

# Spot & Tango: search popularity and Share of Search worldwide

A pet food brand offering fresh meals and UnKibble dog food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Spot & Tango
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fresh dog food delivery brands**: 10.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fresh dog food delivery brands | 3 | 10.6% | 78K |

- [Fresh dog food delivery brands](/demand/global-en/categories/fresh-dog-food-brands)

## How has branded search demand for Spot & Tango changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Spot & Tango worldwide rose from 52.4K to 78K.
- Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide increased from 8.3% to 10.6%.
- Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide peaked at 15.4% in April 2026 and was lowest at 7.5% in December 2025.
- Across the 11 months ending August 2026, Spot & Tango rose from 4th to 3rd among fresh dog food delivery brands worldwide.

## How did search popularity change for fresh dog food delivery brands worldwide in August 2026?

- In August 2026, The Farmer's Dog gained estimated Share of Search among fresh dog food delivery brands worldwide, from 56.1% to 58.1%.
- In August 2026, Butternut Box lost estimated Share of Search among fresh dog food delivery brands worldwide, from 23.6% to 20.3%.
- Estimated monthly branded searches for Spot & Tango worldwide rose 48.9% over 11 measured months, from 52.4K to 78K in August 2026.
- Estimated monthly branded searches for JustFoodForDogs worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
- Estimated monthly branded searches for Nom Nom worldwide fell 21.5% over 11 measured months, from 7.2K to 5.7K in August 2026.
- Estimated monthly branded searches for Ollie worldwide fell 19.7% over 11 measured months, from 68.6K to 55.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fresh dog food delivery brands | 52.4K | 8.3% | 4 |
| Nov 2025 | Fresh dog food delivery brands | 47.6K | 8.4% | 4 |
| Dec 2025 | Fresh dog food delivery brands | 39.9K | 7.5% | 4 |
| Jan 2026 | Fresh dog food delivery brands | 77.7K | 11% | 4 |
| Feb 2026 | Fresh dog food delivery brands | 69K | 11.2% | 3 |
| Mar 2026 | Fresh dog food delivery brands | 79.2K | 12.6% | 3 |
| Apr 2026 | Fresh dog food delivery brands | 92.4K | 15.4% | 3 |
| May 2026 | Fresh dog food delivery brands | 78.7K | 12.3% | 3 |
| Jun 2026 | Fresh dog food delivery brands | 77.2K | 9.5% | 3 |
| Jul 2026 | Fresh dog food delivery brands | 78K | 10.2% | 3 |
| Aug 2026 | Fresh dog food delivery brands | 78K | 10.6% | 3 |
| Sep 2026 | Fresh dog food delivery brands | — | — | — |

## How is Spot & Tango measured?

Brandwave collects information about searches that people make online using Spot & Tango’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spot & tango”
- “spot and tango”
- “spot and tango dog food”
- “spot and tango unkibble”
- “spotandtango”

## Which fresh dog food delivery brands compete with Spot & Tango?

- [The Farmer's Dog](/demand/global-en/brands/the-farmers-dog): Head-to-head: /demand/global-en/compare/spot-and-tango-vs-the-farmers-dog
- [Butternut Box](/demand/global-en/brands/butternut-box): Head-to-head: /demand/global-en/compare/butternut-box-vs-spot-and-tango
- [Ollie](/demand/global-en/brands/ollie): Head-to-head: /demand/global-en/compare/ollie-vs-spot-and-tango
- [JustFoodForDogs](/demand/global-en/brands/justfoodfordogs): Head-to-head: /demand/global-en/compare/justfoodfordogs-vs-spot-and-tango
- [PetPlate](/demand/global-en/brands/petplate): Head-to-head: /demand/global-en/compare/petplate-vs-spot-and-tango
- [Nom Nom](/demand/global-en/brands/nom-nom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Spot & Tango: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/spot-and-tango

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spot-and-tango. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
