--- title: "SportRack: search popularity worldwide" description: "A brand of roof boxes, cargo carriers and bike racks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sportrack" publisher: "Brandwave" --- # SportRack: search popularity worldwide A brand of roof boxes, cargo carriers and bike racks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SportRack - **Owned by**: Thule - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among roof box brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Roof box brands | 3 | 1.3% | 4.5K | | Cargo carrier brands | 2 | 1.5% | 4.5K | - [Roof box brands](/demand/global-en/categories/roof-box-brands) - [Cargo carrier brands](/demand/global-en/categories/cargo-carrier-brands) ## Top roof box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SportRack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SportRack is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Yakima | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | INNO | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SportRack | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rhino-Rack | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hapro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kamei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof box brands - Asked ChatGPT "Which roof box brand should I buy?": 1. Thule, 2. Yakima, 3. INNO - Asked ChatGPT "What are the best roof box brands?": 1. Thule, 2. Yakima, 3. INNO, 4. Rhino-Rack, 5. SportRack - Asked ChatGPT "What's the best roof box brand for extra luggage space?": 1. Thule, 2. Yakima, 3. SportRack, 4. INNO - Searched Google, AI Overview "roof box for suv": 1. INNO, 2. Yakima, 3. Thule - Searched Google, AI Overview "car roof box": 1. INNO, 2. Thule, 3. Yakima Not named in any answer: Hapro, Kamei and Atera. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for SportRack changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SportRack worldwide held steady at 4.5K. - Across the 12 months ending September 2026, SportRack’s share of searches among roof box brands worldwide peaked at 2.9% in June 2026 and was lowest at 0.87% in December 2025. - Across the 12 months ending September 2026, SportRack’s share of searches among cargo carrier brands worldwide peaked at 3.2% in June 2026 and was lowest at 0.98% in January 2026. ## How did search popularity change for roof box brands worldwide in September 2026? - In September 2026, Rhino-Rack gained share of searches among roof box brands worldwide, from 9.7% to 11.6%. - In September 2026, Thule lost share of searches among roof box brands worldwide, from 88.3% to 86.4%. - Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026. - Estimated monthly branded searches for Atera worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026. - Estimated monthly branded searches for INNO worldwide fell 15% over 12 measured months, from 1.6K to 1.4K in September 2026. ## How did search popularity change for cargo carrier brands worldwide in September 2026? - Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Roof box brands | 4.5K | 1.3% | 3 | | Nov 2025 | Roof box brands | 3.7K | 0.88% | 3 | | Dec 2025 | Roof box brands | 3.7K | 0.87% | 3 | | Jan 2026 | Roof box brands | 4.5K | 0.89% | 3 | | Feb 2026 | Roof box brands | 3.7K | 1.1% | 3 | | Mar 2026 | Roof box brands | 5.5K | 1.3% | 3 | | Apr 2026 | Roof box brands | 5.5K | 1.3% | 3 | | May 2026 | Roof box brands | 5.6K | 1.1% | 3 | | Jun 2026 | Roof box brands | 12.3K | 2.9% | 3 | | Jul 2026 | Roof box brands | 12.3K | 2.4% | 3 | | Aug 2026 | Roof box brands | 4.6K | 1.1% | 3 | | Sep 2026 | Roof box brands | 4.5K | 1.3% | 3 | | Oct 2025 | Cargo carrier brands | 4.5K | 1.5% | 2 | | Nov 2025 | Cargo carrier brands | 3.7K | 0.99% | 2 | | Dec 2025 | Cargo carrier brands | 3.7K | 0.99% | 2 | | Jan 2026 | Cargo carrier brands | 4.5K | 0.98% | 2 | | Feb 2026 | Cargo carrier brands | 3.7K | 1.2% | 2 | | Mar 2026 | Cargo carrier brands | 5.5K | 1.5% | 2 | | Apr 2026 | Cargo carrier brands | 5.5K | 1.5% | 2 | | May 2026 | Cargo carrier brands | 5.6K | 1.2% | 2 | | Jun 2026 | Cargo carrier brands | 12.3K | 3.2% | 2 | | Jul 2026 | Cargo carrier brands | 12.3K | 2.6% | 2 | | Aug 2026 | Cargo carrier brands | 4.6K | 1.2% | 2 | | Sep 2026 | Cargo carrier brands | 4.5K | 1.5% | 2 | ## How are SportRack’s branded searches counted? Brandwave collects information about searches that people make online using SportRack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sportrack” - “sportrack roof box” ## Which roof box brands compete with SportRack? - [Thule](/demand/global-en/brands/thule): Head-to-head: /demand/global-en/compare/sportrack-vs-thule - [Rhino-Rack](/demand/global-en/brands/rhino-rack): Head-to-head: /demand/global-en/compare/rhino-rack-vs-sportrack - [INNO](/demand/global-en/brands/inno-racks): Head-to-head: /demand/global-en/compare/inno-racks-vs-sportrack - [Hapro](/demand/global-en/brands/hapro): Head-to-head: /demand/global-en/compare/hapro-vs-sportrack - [Kamei](/demand/global-en/brands/kamei): Head-to-head: /demand/global-en/compare/kamei-vs-sportrack - [Atera](/demand/global-en/brands/atera) - [Yakima](/demand/global-en/brands/yakima) ## Who owns SportRack? SportRack is owned by Thule. Brandwave also tracks Thule, owned by the same company, worldwide. - [Thule](/demand/global-en/companies/thule): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns SportRack? SportRack is owned by Thule. Brandwave also tracks Thule, owned by the same company, worldwide. ## Cite this page Brandwave. "SportRack: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sportrack This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sportrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.