--- title: "Spoonflower: search popularity worldwide" description: "Spoonflower is a wallpaper. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/spoonflower" publisher: "Brandwave" --- # Spoonflower: search popularity worldwide Spoonflower is a wallpaper. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Spoonflower - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among wallpaper**: 21.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wallpaper | 2 | 21.1% | 110K | - [Wallpaper](/demand/global-en/categories/wallpaper) ## Top wallpaper in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spoonflower was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Farrow & Ball | 0 of 3 | 0 of 2 | 0 of 5 | | Spoonflower | 1 of 3 | 2 of 2 | 3 of 5 | | Sanderson | 0 of 3 | 0 of 2 | 0 of 5 | | Graham & Brown | 1 of 3 | 0 of 2 | 1 of 5 | | Cole & Son | 1 of 3 | 0 of 2 | 1 of 5 | | Arthouse | 0 of 3 | 0 of 2 | 0 of 5 | | Superfresco | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wallpaper - Asked ChatGPT "Which wallpaper should I buy?": named none of the brands we track - Asked ChatGPT "What are the best wallpaper brands?": 1. Cole & Son, 2. Graham & Brown, 3. Spoonflower - Asked ChatGPT "What's the best wallpaper for bedrooms?": named none of the brands we track - Searched Google, AI Overview "wallpaper": 1. Spoonflower - Searched Google, AI Overview "peel and stick wallpaper": 1. Spoonflower Not named in any answer: Farrow & Ball, Sanderson, Arthouse and Superfresco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Spoonflower changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Spoonflower worldwide held steady at 110K. - Across the 12 months ending September 2026, Spoonflower’s share of searches among wallpaper worldwide increased from 19% to 21.1%. - Across the 12 months ending September 2026, Spoonflower’s share of searches among wallpaper worldwide peaked at 25.7% in April 2026 and was lowest at 19% in October 2025. ## How did search popularity change for wallpaper worldwide in September 2026? - In September 2026, Sanderson gained share of searches among wallpaper worldwide, from 10% to 14.2%. - In September 2026, Farrow & Ball lost share of searches among wallpaper worldwide, from 62.7% to 59.5%. - In September 2026, Spoonflower lost share of searches among wallpaper worldwide, from 22.2% to 21.1%. - In September 2026, Arthouse rose from 7th to 6th among wallpaper worldwide. - In September 2026, Superfresco fell from 6th to 7th among wallpaper worldwide. - Estimated monthly branded searches for Graham & Brown worldwide fell 29.7% over 12 measured months, from 19.2K to 13.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wallpaper | 110K | 19% | 2 | | Nov 2025 | Wallpaper | 110K | 21.8% | 2 | | Dec 2025 | Wallpaper | 90.5K | 24.1% | 2 | | Jan 2026 | Wallpaper | 135K | 22.1% | 2 | | Feb 2026 | Wallpaper | 110K | 21.8% | 2 | | Mar 2026 | Wallpaper | 135K | 25.5% | 2 | | Apr 2026 | Wallpaper | 135K | 25.7% | 2 | | May 2026 | Wallpaper | 110K | 24.9% | 2 | | Jun 2026 | Wallpaper | 110K | 25.5% | 2 | | Jul 2026 | Wallpaper | 110K | 25.1% | 2 | | Aug 2026 | Wallpaper | 110K | 22.2% | 2 | | Sep 2026 | Wallpaper | 110K | 21.1% | 2 | ## How are Spoonflower’s branded searches counted? Brandwave collects information about searches that people make online using Spoonflower’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “spoonflower” ## Which wallpaper compete with Spoonflower? - [Farrow & Ball](/demand/global-en/brands/farrow-ball): Head-to-head: /demand/global-en/compare/farrow-ball-vs-spoonflower - [Sanderson](/demand/global-en/brands/sanderson): Head-to-head: /demand/global-en/compare/sanderson-vs-spoonflower - [Graham & Brown](/demand/global-en/brands/graham-brown): Head-to-head: /demand/global-en/compare/graham-brown-vs-spoonflower - [Cole & Son](/demand/global-en/brands/cole-son): Head-to-head: /demand/global-en/compare/cole-son-vs-spoonflower - [Arthouse](/demand/global-en/brands/arthouse): Head-to-head: /demand/global-en/compare/arthouse-vs-spoonflower - [Superfresco](/demand/global-en/brands/superfresco) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Spoonflower: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/spoonflower This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spoonflower. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.