--- title: "SplitMetrics: search popularity worldwide" description: "App store optimisation and Apple Search Ads software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/splitmetrics" publisher: "Brandwave" --- # SplitMetrics: search popularity worldwide App store optimisation and Apple Search Ads software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SplitMetrics - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among app store optimization platforms**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | App store optimization platforms | 7 | 1.3% | 1.6K | - [App store optimization platforms](/demand/global-en/categories/app-store-optimization-platforms) ## Top app store optimization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SplitMetrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SplitMetrics is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AppTweak | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MobileAction | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sensor Tower | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AppFollow | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | App Radar | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Appfigures | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | SplitMetrics | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ASODesk | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about app store optimization platforms - Asked ChatGPT "Which app store optimization platform should I use?": 1. AppTweak, 2. AppFollow, 3. Sensor Tower, 4. MobileAction - Asked ChatGPT "What are the best app store optimization platforms?": 1. AppTweak, 2. MobileAction, 3. App Radar, 4. AppFollow, 5. Sensor Tower, 6. SplitMetrics, 7. ASODesk, 8. Appfigures - Asked ChatGPT "What's the best app store optimization platform for mobile marketers?": 1. AppTweak, 2. MobileAction, 3. AppFollow, 4. Sensor Tower - Searched Google, AI Overview "app store optimization platforms": 1. App Radar, 2. AppTweak, 3. Sensor Tower, 4. MobileAction, 5. SplitMetrics, 6. Appfigures, 7. AppFollow - Searched Google, AI Overview "app store ranking tool": 1. AppTweak, 2. Sensor Tower, 3. MobileAction, 4. Appfigures, 5. ASODesk, 6. AppFollow Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for SplitMetrics changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SplitMetrics worldwide fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, SplitMetrics’ share of searches among app store optimization platforms worldwide held steady, from 1.6% to 1.3%. ## How did search popularity change for app store optimization platforms worldwide in September 2026? - In September 2026, AppTweak gained share of searches among app store optimization platforms worldwide, from 8.6% to 11.9%. - In September 2026, Appfigures gained share of searches among app store optimization platforms worldwide, from 8.6% to 9.7%. - In September 2026, MobileAction gained share of searches among app store optimization platforms worldwide, from 7.7% to 8.7%. - In September 2026, Sensor Tower lost share of searches among app store optimization platforms worldwide, from 64.3% to 59.4%. - Estimated monthly branded searches for App Radar worldwide fell 33.4% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for AppFollow worldwide fell 18.3% over 12 measured months, from 8.2K to 6.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | App store optimization platforms | 1.9K | 1.6% | 7 | | Nov 2025 | App store optimization platforms | 1.9K | 1.5% | 7 | | Dec 2025 | App store optimization platforms | 1.6K | 1.3% | 7 | | Jan 2026 | App store optimization platforms | 1.9K | 1.3% | 7 | | Feb 2026 | App store optimization platforms | 1.9K | 1.5% | 7 | | Mar 2026 | App store optimization platforms | 1.9K | 1.3% | 7 | | Apr 2026 | App store optimization platforms | 1.9K | 1.5% | 7 | | May 2026 | App store optimization platforms | 1.9K | 1.5% | 7 | | Jun 2026 | App store optimization platforms | 1.9K | 1.4% | 7 | | Jul 2026 | App store optimization platforms | 1.9K | 1.6% | 7 | | Aug 2026 | App store optimization platforms | 1.6K | 1.1% | 7 | | Sep 2026 | App store optimization platforms | 1.6K | 1.3% | 7 | ## How are SplitMetrics’ branded searches counted? Brandwave collects information about searches that people make online using SplitMetrics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “splitmetrics” ## Which app store optimization platforms compete with SplitMetrics? - [Sensor Tower](/demand/global-en/brands/sensor-tower) - [AppTweak](/demand/global-en/brands/apptweak) - [Appfigures](/demand/global-en/brands/appfigures): Head-to-head: /demand/global-en/compare/appfigures-vs-splitmetrics - [MobileAction](/demand/global-en/brands/mobileaction): Head-to-head: /demand/global-en/compare/mobileaction-vs-splitmetrics - [AppFollow](/demand/global-en/brands/appfollow): Head-to-head: /demand/global-en/compare/appfollow-vs-splitmetrics - [App Radar](/demand/global-en/brands/app-radar): Head-to-head: /demand/global-en/compare/app-radar-vs-splitmetrics - [ASODesk](/demand/global-en/brands/asodesk): Head-to-head: /demand/global-en/compare/asodesk-vs-splitmetrics ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SplitMetrics: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/splitmetrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/splitmetrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.