--- title: "Split: search popularity and Share of Search worldwide" description: "Split is a feature flag and experimentation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/split" publisher: "Brandwave" --- # Split: search popularity and Share of Search worldwide Split is a feature flag and experimentation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Split - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among feature flag platforms**: 0.32% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Feature flag platforms | 6 | 0.32% | 1.6K | | Experimentation platforms | 5 | 0.47% | 1.6K | - [Feature flag platforms](/demand/global-en/categories/feature-flag-platforms) - [Experimentation platforms](/demand/global-en/categories/experimentation-platforms) ## How has branded search demand for Split changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Split worldwide fell from 2.9K to 1.6K. - Across the 11 months ending August 2026, Split fell from 5th to 6th among feature flag platforms worldwide. - Across the 11 months ending August 2026, Split’s estimated Share of Search among experimentation platforms worldwide held steady, from 0.78% to 0.47%. ## How did search popularity change for feature flag platforms worldwide in August 2026? - In August 2026, Optimizely gained estimated Share of Search among feature flag platforms worldwide, from 49.1% to 50.2%. - In August 2026, PostHog gained estimated Share of Search among feature flag platforms worldwide, from 40.2% to 41%. - In August 2026, LaunchDarkly lost estimated Share of Search among feature flag platforms worldwide, from 9% to 7.1%. - Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. ## How did search popularity change for experimentation platforms worldwide in August 2026? - In August 2026, Optimizely gained estimated Share of Search among experimentation platforms worldwide, from 70.1% to 72.9%. - In August 2026, LaunchDarkly lost estimated Share of Search among experimentation platforms worldwide, from 12.8% to 10.4%. - In August 2026, Statsig lost estimated Share of Search among experimentation platforms worldwide, from 5.2% to 4.4%. - In August 2026, Eppo rose from 3rd to 2nd among experimentation platforms worldwide. - Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Feature flag platforms | 2.9K | 0.69% | 5 | | Nov 2025 | Feature flag platforms | 2.4K | 0.6% | 5 | | Dec 2025 | Feature flag platforms | 1.9K | 0.47% | 6 | | Jan 2026 | Feature flag platforms | 2.4K | 0.49% | 5 | | Feb 2026 | Feature flag platforms | 1.9K | 0.49% | 6 | | Mar 2026 | Feature flag platforms | 2.4K | 0.51% | 6 | | Apr 2026 | Feature flag platforms | 1.9K | 0.46% | 6 | | May 2026 | Feature flag platforms | 1.9K | 0.44% | 6 | | Jun 2026 | Feature flag platforms | 1.9K | 0.38% | 6 | | Jul 2026 | Feature flag platforms | 1.6K | 0.32% | 6 | | Aug 2026 | Feature flag platforms | 1.6K | 0.32% | 6 | | Sep 2026 | Feature flag platforms | — | — | — | | Oct 2025 | Experimentation platforms | 2.9K | 0.78% | 5 | | Nov 2025 | Experimentation platforms | 2.4K | 0.7% | 5 | | Dec 2025 | Experimentation platforms | 1.9K | 0.55% | 5 | | Jan 2026 | Experimentation platforms | 2.4K | 0.59% | 5 | | Feb 2026 | Experimentation platforms | 1.9K | 0.54% | 5 | | Mar 2026 | Experimentation platforms | 2.4K | 0.68% | 5 | | Apr 2026 | Experimentation platforms | 1.9K | 0.52% | 5 | | May 2026 | Experimentation platforms | 1.9K | 0.53% | 5 | | Jun 2026 | Experimentation platforms | 1.9K | 0.54% | 5 | | Jul 2026 | Experimentation platforms | 1.6K | 0.45% | 5 | | Aug 2026 | Experimentation platforms | 1.6K | 0.47% | 5 | | Sep 2026 | Experimentation platforms | — | — | — | ## How is Split measured? Brandwave collects information about searches that people make online using Split’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “split io” ## Which feature flag platforms compete with Split? - [Optimizely](/demand/global-en/brands/optimizely): Head-to-head: /demand/global-en/compare/optimizely-vs-split - [PostHog](/demand/global-en/brands/posthog): Head-to-head: /demand/global-en/compare/posthog-vs-split - [LaunchDarkly](/demand/global-en/brands/launchdarkly): Head-to-head: /demand/global-en/compare/launchdarkly-vs-split - [Flagsmith](/demand/global-en/brands/flagsmith): Head-to-head: /demand/global-en/compare/flagsmith-vs-split - [Unleash](/demand/global-en/brands/unleash): Head-to-head: /demand/global-en/compare/split-vs-unleash ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Split: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/split This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/split. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.