---
title: "Spiegelau: search popularity worldwide"
description: "A German maker of beer and wine glasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/spiegelau"
publisher: "Brandwave"
---

# Spiegelau: search popularity worldwide

A German maker of beer and wine glasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Spiegelau
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among champagne flutes brands**: 0.74%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Champagne flutes brands | 5 | 0.74% | 33.1K |
| Beer glasses brands | 3 | 9.7% | 33.1K |
| Wine glasses brands | 2 | 23.7% | 33.1K |

- [Champagne flutes brands](/demand/global-en/categories/champagne-flutes-brands)
- [Beer glasses brands](/demand/global-en/categories/beer-glasses-brands)
- [Wine glasses brands](/demand/global-en/categories/wine-glasses-brands)

## How has branded search demand for Spiegelau changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Spiegelau worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among champagne flutes brands worldwide held steady, from 0.73% to 0.74%.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among beer glasses brands worldwide peaked at 12.3% in December 2025 and was lowest at 9.1% in November 2025.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among wine glasses brands worldwide increased from 21.1% to 23.7%.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among wine glasses brands worldwide peaked at 27.1% in March 2026 and was lowest at 18% in November 2025.

## How did search popularity change for champagne flutes brands worldwide in September 2026?

- In September 2026, Swarovski gained share of searches among champagne flutes brands worldwide, from 89.1% to 90.9%.
- In September 2026, Waterford lost share of searches among champagne flutes brands worldwide, from 6.6% to 5.5%.
- Estimated monthly branded searches for Baccarat worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
- Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
- Estimated monthly branded searches for Zalto worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

## How did search popularity change for beer glasses brands worldwide in September 2026?

- Estimated monthly branded searches for Libbey worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
- Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## How did search popularity change for wine glasses brands worldwide in September 2026?

- In September 2026, Luigi Bormioli overtook Zalto and Libbey to rank 5th among wine glasses brands worldwide, with 5.8% of the searches.
- In September 2026, Gabriel-Glas gained share of searches among wine glasses brands worldwide, from 6.2% to 8.7%.
- In September 2026, Schott Zwiesel gained share of searches among wine glasses brands worldwide, from 13.9% to 15.9%.
- In September 2026, Riedel lost share of searches among wine glasses brands worldwide, from 38% to 35.4%.
- In September 2026, Spiegelau lost share of searches among wine glasses brands worldwide, from 25.4% to 23.7%.
- Libbey’s share of searches among wine glasses brands worldwide has lost ground for 3 months in a row, from 6% to 4.7% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Champagne flutes brands | 33.1K | 0.73% | 5 |
| Nov 2025 | Champagne flutes brands | 33.1K | 0.5% | 6 |
| Dec 2025 | Champagne flutes brands | 40.5K | 0.51% | 6 |
| Jan 2026 | Champagne flutes brands | 33.1K | 0.61% | 6 |
| Feb 2026 | Champagne flutes brands | 27.1K | 0.51% | 6 |
| Mar 2026 | Champagne flutes brands | 40.5K | 0.9% | 5 |
| Apr 2026 | Champagne flutes brands | 40.5K | 0.89% | 5 |
| May 2026 | Champagne flutes brands | 40.5K | 0.74% | 5 |
| Jun 2026 | Champagne flutes brands | 33.1K | 0.74% | 5 |
| Jul 2026 | Champagne flutes brands | 33.1K | 0.74% | 5 |
| Aug 2026 | Champagne flutes brands | 40.5K | 0.88% | 5 |
| Sep 2026 | Champagne flutes brands | 33.1K | 0.74% | 5 |
| Oct 2025 | Beer glasses brands | 33.1K | 9.4% | 3 |
| Nov 2025 | Beer glasses brands | 33.1K | 9.1% | 3 |
| Dec 2025 | Beer glasses brands | 40.5K | 12.3% | 3 |
| Jan 2026 | Beer glasses brands | 33.1K | 10.8% | 3 |
| Feb 2026 | Beer glasses brands | 27.1K | 9.4% | 3 |
| Mar 2026 | Beer glasses brands | 40.5K | 11.6% | 3 |
| Apr 2026 | Beer glasses brands | 40.5K | 11.3% | 3 |
| May 2026 | Beer glasses brands | 40.5K | 11.3% | 3 |
| Jun 2026 | Beer glasses brands | 33.1K | 9.7% | 3 |
| Jul 2026 | Beer glasses brands | 33.1K | 9.7% | 3 |
| Aug 2026 | Beer glasses brands | 40.5K | 9.8% | 3 |
| Sep 2026 | Beer glasses brands | 33.1K | 9.7% | 3 |
| Oct 2025 | Wine glasses brands | 33.1K | 21.1% | 2 |
| Nov 2025 | Wine glasses brands | 33.1K | 18% | 3 |
| Dec 2025 | Wine glasses brands | 40.5K | 19.5% | 3 |
| Jan 2026 | Wine glasses brands | 33.1K | 20.3% | 3 |
| Feb 2026 | Wine glasses brands | 27.1K | 20.4% | 3 |
| Mar 2026 | Wine glasses brands | 40.5K | 27.1% | 2 |
| Apr 2026 | Wine glasses brands | 40.5K | 25.2% | 2 |
| May 2026 | Wine glasses brands | 40.5K | 25% | 2 |
| Jun 2026 | Wine glasses brands | 33.1K | 24.4% | 2 |
| Jul 2026 | Wine glasses brands | 33.1K | 23.5% | 2 |
| Aug 2026 | Wine glasses brands | 40.5K | 25.4% | 2 |
| Sep 2026 | Wine glasses brands | 33.1K | 23.7% | 2 |

## How are Spiegelau’s branded searches counted?

Brandwave collects information about searches that people make online using Spiegelau’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spiegelau”

## Which champagne flutes brands compete with Spiegelau?

- [Swarovski](/demand/global-en/brands/swarovski)
- [Waterford](/demand/global-en/brands/waterford): Head-to-head: /demand/global-en/compare/spiegelau-vs-waterford
- [Riedel](/demand/global-en/brands/riedel): Head-to-head: /demand/global-en/compare/riedel-vs-spiegelau
- [Royal Doulton](/demand/global-en/brands/royal-doulton): Head-to-head: /demand/global-en/compare/royal-doulton-vs-spiegelau
- [Schott Zwiesel](/demand/global-en/brands/schott-zwiesel): Head-to-head: /demand/global-en/compare/schott-zwiesel-vs-spiegelau
- [Baccarat](/demand/global-en/brands/baccarat): Head-to-head: /demand/global-en/compare/baccarat-vs-spiegelau
- [Zalto](/demand/global-en/brands/zalto)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Spiegelau: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/spiegelau

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spiegelau. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
