---
title: "Spenco: search popularity worldwide"
description: "Spenco makes insoles and foot care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/spenco"
publisher: "Brandwave"
---

# Spenco: search popularity worldwide

Spenco makes insoles and foot care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Spenco
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among shoe insole brands**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Shoe insole brands | 3 | 4.2% | 5.4K |

- [Shoe insole brands](/demand/global-en/categories/shoe-insole-brands)

## How has branded search demand for Spenco changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Spenco worldwide fell from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Spenco’s estimated Share of Search among shoe insole brands worldwide decreased from 5.1% to 4.2%.
- Across the 12 months ending September 2026, Spenco’s estimated Share of Search among shoe insole brands worldwide peaked at 5.1% in October 2025 and was lowest at 3.8% in June 2026.

## How did search popularity change for shoe insole brands worldwide in September 2026?

- In September 2026, Superfeet gained estimated Share of Search among shoe insole brands worldwide, from 22.1% to 25.7%.
- In September 2026, Scholl lost estimated Share of Search among shoe insole brands worldwide, from 73.5% to 70.2%.
- Estimated monthly branded searches for Spenco worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shoe insole brands | 6.6K | 5.1% | 3 |
| Nov 2025 | Shoe insole brands | 6.6K | 4.8% | 3 |
| Dec 2025 | Shoe insole brands | 5.4K | 4.5% | 3 |
| Jan 2026 | Shoe insole brands | 6.6K | 4.8% | 3 |
| Feb 2026 | Shoe insole brands | 5.4K | 4.8% | 3 |
| Mar 2026 | Shoe insole brands | 6.6K | 4.8% | 3 |
| Apr 2026 | Shoe insole brands | 6.6K | 4.8% | 3 |
| May 2026 | Shoe insole brands | 6.6K | 4.2% | 3 |
| Jun 2026 | Shoe insole brands | 6.6K | 3.8% | 3 |
| Jul 2026 | Shoe insole brands | 6.6K | 4.4% | 3 |
| Aug 2026 | Shoe insole brands | 6.6K | 4.4% | 3 |
| Sep 2026 | Shoe insole brands | 5.4K | 4.2% | 3 |

## How is Spenco measured?

Brandwave collects information about searches that people make online using Spenco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spenco”

## Which shoe insole brands compete with Spenco?

- [Scholl](/demand/global-en/brands/scholl): Head-to-head: /demand/global-en/compare/scholl-vs-spenco
- [Superfeet](/demand/global-en/brands/superfeet): Head-to-head: /demand/global-en/compare/spenco-vs-superfeet

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Spenco: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/spenco

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spenco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.