--- title: "Speedo: search popularity and Share of Search worldwide" description: "Speedo is a swimwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/speedo" publisher: "Brandwave" --- # Speedo: search popularity and Share of Search worldwide Speedo is a swimwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Speedo - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among swim cap brands**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Swim cap brands | 2 | 2.2% | 450K | | Swimming goggles | 2 | 2.2% | 450K | | Water shoes | 2 | 36.5% | 450K | | Swimwear brands | 1 | 82.4% | 450K | | Swim fins | 1 | 92.4% | 450K | - [Swim cap brands](/demand/global-en/categories/swim-cap-brands) - [Swimming goggles](/demand/global-en/categories/swimming-goggles) - [Water shoes](/demand/global-en/categories/water-shoes) - [Swimwear brands](/demand/global-en/categories/swimwear-brands) - [Swim fins](/demand/global-en/categories/swim-fins) ## How has branded search demand for Speedo changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Speedo worldwide held steady at 450K. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim cap brands worldwide peaked at 2.6% in May 2026 and was lowest at 1.5% in November 2025. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimming goggles worldwide peaked at 2.6% in May 2026 and was lowest at 1.5% in November 2025. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among water shoes worldwide decreased from 38.1% to 36.5%. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among water shoes worldwide peaked at 41.7% in February 2026 and was lowest at 34.8% in November 2025. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands worldwide increased from 80% to 82.4%. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands worldwide peaked at 85.2% in February 2026 and was lowest at 77.4% in November 2025. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim fins worldwide decreased from 92.9% to 92.4%. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swim fins worldwide peaked at 94% in December 2025 and was lowest at 92.4% in August 2026. ## How did search popularity change for swim cap brands worldwide in August 2026? - Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026. - Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## How did search popularity change for swimming goggles worldwide in August 2026? - Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026. - Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## How did search popularity change for water shoes worldwide in August 2026? - In August 2026, Merrell gained estimated Share of Search among water shoes worldwide, from 51.4% to 56%. - In August 2026, Speedo lost estimated Share of Search among water shoes worldwide, from 40.9% to 36.5%. - Cressi’s estimated Share of Search among water shoes worldwide has gained ground for 3 months in a row, from 2.4% to 4% in August 2026. - Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for ALEADER worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026. ## How did search popularity change for swimwear brands worldwide in August 2026? - In August 2026, Zoggs gained estimated Share of Search among swimwear brands worldwide, from 2.7% to 3.3%. - Estimated monthly branded searches for Sunseeker worldwide rose 17.6% over 11 measured months, from 2.4K to 2.8K in August 2026. - Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Seafolly worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for swim fins worldwide in August 2026? - In August 2026, Zoggs gained estimated Share of Search among swim fins worldwide, from 3.1% to 3.7%. - In August 2026, Speedo lost estimated Share of Search among swim fins worldwide, from 93.2% to 92.4%. - Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026. - Estimated monthly branded searches for Finis worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026. - Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Swim cap brands | 450K | 2.2% | 2 | | Nov 2025 | Swim cap brands | 450K | 1.5% | 2 | | Dec 2025 | Swim cap brands | 450K | 1.8% | 2 | | Jan 2026 | Swim cap brands | 450K | 1.8% | 2 | | Feb 2026 | Swim cap brands | 450K | 2.2% | 2 | | Mar 2026 | Swim cap brands | 450K | 1.8% | 2 | | Apr 2026 | Swim cap brands | 450K | 2.2% | 2 | | May 2026 | Swim cap brands | 550K | 2.6% | 2 | | Jun 2026 | Swim cap brands | 550K | 2.6% | 2 | | Jul 2026 | Swim cap brands | 550K | 2.6% | 2 | | Aug 2026 | Swim cap brands | 450K | 2.2% | 2 | | Sep 2026 | Swim cap brands | — | — | — | | Oct 2025 | Swimming goggles | 450K | 2.2% | 2 | | Nov 2025 | Swimming goggles | 450K | 1.5% | 2 | | Dec 2025 | Swimming goggles | 450K | 1.8% | 2 | | Jan 2026 | Swimming goggles | 450K | 1.8% | 2 | | Feb 2026 | Swimming goggles | 450K | 2.2% | 2 | | Mar 2026 | Swimming goggles | 450K | 1.8% | 2 | | Apr 2026 | Swimming goggles | 450K | 2.2% | 2 | | May 2026 | Swimming goggles | 550K | 2.6% | 2 | | Jun 2026 | Swimming goggles | 550K | 2.6% | 2 | | Jul 2026 | Swimming goggles | 550K | 2.6% | 2 | | Aug 2026 | Swimming goggles | 450K | 2.2% | 2 | | Sep 2026 | Swimming goggles | — | — | — | | Oct 2025 | Water shoes | 450K | 38.1% | 2 | | Nov 2025 | Water shoes | 450K | 34.8% | 2 | | Dec 2025 | Water shoes | 450K | 37.4% | 2 | | Jan 2026 | Water shoes | 450K | 36.3% | 2 | | Feb 2026 | Water shoes | 450K | 41.7% | 2 | | Mar 2026 | Water shoes | 450K | 36.5% | 2 | | Apr 2026 | Water shoes | 450K | 37.1% | 2 | | May 2026 | Water shoes | 550K | 40.5% | 2 | | Jun 2026 | Water shoes | 550K | 38.1% | 2 | | Jul 2026 | Water shoes | 550K | 40.9% | 2 | | Aug 2026 | Water shoes | 450K | 36.5% | 2 | | Sep 2026 | Water shoes | — | — | — | | Oct 2025 | Swimwear brands | 450K | 80% | 1 | | Nov 2025 | Swimwear brands | 450K | 77.4% | 1 | | Dec 2025 | Swimwear brands | 450K | 78% | 1 | | Jan 2026 | Swimwear brands | 450K | 77.5% | 1 | | Feb 2026 | Swimwear brands | 450K | 85.2% | 1 | | Mar 2026 | Swimwear brands | 450K | 84.9% | 1 | | Apr 2026 | Swimwear brands | 450K | 84.6% | 1 | | May 2026 | Swimwear brands | 550K | 84.8% | 1 | | Jun 2026 | Swimwear brands | 550K | 82.6% | 1 | | Jul 2026 | Swimwear brands | 550K | 82.8% | 1 | | Aug 2026 | Swimwear brands | 450K | 82.4% | 1 | | Sep 2026 | Swimwear brands | — | — | — | | Oct 2025 | Swim fins | 450K | 92.9% | 1 | | Nov 2025 | Swim fins | 450K | 92.7% | 1 | | Dec 2025 | Swim fins | 450K | 94% | 1 | | Jan 2026 | Swim fins | 450K | 92.7% | 1 | | Feb 2026 | Swim fins | 450K | 93.9% | 1 | | Mar 2026 | Swim fins | 450K | 93.1% | 1 | | Apr 2026 | Swim fins | 450K | 93.7% | 1 | | May 2026 | Swim fins | 550K | 93.7% | 1 | | Jun 2026 | Swim fins | 550K | 93.6% | 1 | | Jul 2026 | Swim fins | 550K | 93.2% | 1 | | Aug 2026 | Swim fins | 450K | 92.4% | 1 | | Sep 2026 | Swim fins | — | — | — | ## How is Speedo measured? Brandwave collects information about searches that people make online using Speedo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “speedo” ## Which swim cap brands compete with Speedo? - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/nike-vs-speedo - [Zoggs](/demand/global-en/brands/zoggs): Head-to-head: /demand/global-en/compare/speedo-vs-zoggs - [Aqua Sphere](/demand/global-en/brands/aqua-sphere): Head-to-head: /demand/global-en/compare/aqua-sphere-vs-speedo - [TYR](/demand/global-en/brands/tyr): Head-to-head: /demand/global-en/compare/speedo-vs-tyr - [Arena](/demand/global-en/brands/arena): Head-to-head: /demand/global-en/compare/arena-vs-speedo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Speedo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/speedo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/speedo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.