---
title: "Speed Queen: search popularity worldwide"
description: "An American maker of washing machines and dryers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/speed-queen"
publisher: "Brandwave"
---

# Speed Queen: search popularity worldwide

An American maker of washing machines and dryers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Speed Queen
- **Owned by**: Alliance Laundry Systems
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among washing machine brands**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Washing machine brands | 9 | 2.7% | 135K |
| Clothes dryer brands | 4 | 5.9% | 135K |
| Laundry appliance brands | 6 | 7.2% | 135K |
| Washer and dryer brands | 2 | 7.6% | 135K |
| Gas dryer brands | 3 | 19.7% | 135K |

- [Washing machine brands](/demand/global-en/categories/washing-machine-brands)
- [Clothes dryer brands](/demand/global-en/categories/clothes-dryer-brands)
- [Laundry appliance brands](/demand/global-en/categories/laundry-appliance-brands)
- [Washer and dryer brands](/demand/global-en/categories/washer-and-dryer-brands)
- [Gas dryer brands](/demand/global-en/categories/gas-dryer-brands)

## Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen appeared in all five answers. Speed Queen is the second most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LG | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Speed Queen | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Electrolux | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Whirlpool | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| GE Appliances | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Samsung | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bosch | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Midea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Westinghouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about washing machine brands

- Asked ChatGPT "Which washing machine brand should I buy?": 1. LG, 2. Speed Queen, 3. Whirlpool, 4. GE Appliances
- Asked ChatGPT "What are the best washing machine brands?": 1. LG, 2. Speed Queen, 3. Whirlpool, 4. GE Appliances, 5. Electrolux
- Asked ChatGPT "What's the best washing machine brand for a family home?": 1. LG, 2. Speed Queen, 3. Whirlpool
- Searched Google, AI Overview "washing machine brands": 1. LG, 2. Electrolux, 3. Samsung, 4. Whirlpool, 5. Speed Queen, 6. Bosch
- Searched Google, AI Overview "best washing machine": 1. Electrolux, 2. LG, 3. GE Appliances, 4. Speed Queen

Not named in any answer: Smeg, Midea, Beko, Haier, Westinghouse, Fisher & Paykel and Miele.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How has branded search demand for Speed Queen changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Speed Queen worldwide held steady at 135K.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands worldwide peaked at 3.3% in April 2026 and was lowest at 2.2% in November 2025.
- Across the 12 months ending September 2026, Speed Queen rose from 10th to 9th among washing machine brands worldwide.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among clothes dryer brands worldwide peaked at 7.1% in April 2026 and was lowest at 4.3% in November 2025.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among laundry appliance brands worldwide increased from 5.9% to 7.2%.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among laundry appliance brands worldwide peaked at 7.9% in April 2026 and was lowest at 5.9% in October 2025.
- Across the 12 months ending September 2026, Speed Queen rose from 7th to 6th among laundry appliance brands worldwide.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among washer and dryer brands worldwide peaked at 9.2% in April 2026 and was lowest at 5.3% in November 2025.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among gas dryer brands worldwide increased from 17.5% to 19.7%.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among gas dryer brands worldwide peaked at 23.1% in April 2026 and was lowest at 15.1% in March 2026.

## How did search popularity change for washing machine brands worldwide in September 2026?

- In September 2026, Smeg gained share of searches among washing machine brands worldwide, from 17.4% to 20.5%.
- In September 2026, Electrolux gained share of searches among washing machine brands worldwide, from 29.1% to 30.1%.
- In September 2026, Midea lost share of searches among washing machine brands worldwide, from 13% to 11%.
- In September 2026, LG lost share of searches among washing machine brands worldwide, from 9.2% to 7.7%.
- In September 2026, Bosch lost share of searches among washing machine brands worldwide, from 3.9% to 3.3%.
- In September 2026, Beko rose from 5th to 4th among washing machine brands worldwide.

## How did search popularity change for clothes dryer brands worldwide in September 2026?

- In September 2026, Electrolux gained share of searches among clothes dryer brands worldwide, from 60.9% to 65.3%.
- In September 2026, LG lost share of searches among clothes dryer brands worldwide, from 19.2% to 16.8%.
- In September 2026, Speed Queen lost share of searches among clothes dryer brands worldwide, from 6.7% to 5.9%.
- In September 2026, Miele lost share of searches among clothes dryer brands worldwide, from 5.5% to 4.8%.
- In September 2026, Samsung lost share of searches among clothes dryer brands worldwide, from 7.1% to 6.5%.

## How did search popularity change for laundry appliance brands worldwide in September 2026?

- In September 2026, Haier gained share of searches among laundry appliance brands worldwide, from 22.8% to 25.6%.
- In September 2026, Whirlpool gained share of searches among laundry appliance brands worldwide, from 11.8% to 12.5%.
- In September 2026, GE Appliances gained share of searches among laundry appliance brands worldwide, from 5.2% to 5.9%.
- In September 2026, LG lost share of searches among laundry appliance brands worldwide, from 22.5% to 20.7%.
- In September 2026, Samsung lost share of searches among laundry appliance brands worldwide, from 20.1% to 18.9%.
- In September 2026, Bosch lost share of searches among laundry appliance brands worldwide, from 9.8% to 9.1%.

## How did search popularity change for washer and dryer brands worldwide in September 2026?

- In September 2026, Electrolux gained share of searches among washer and dryer brands worldwide, from 83.2% to 84.8%.
- In September 2026, Speed Queen lost share of searches among washer and dryer brands worldwide, from 9.1% to 7.6%.
- Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
- Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## How did search popularity change for gas dryer brands worldwide in September 2026?

- In September 2026, Samsung gained share of searches among gas dryer brands worldwide, from 21.3% to 22%.
- In September 2026, LG lost share of searches among gas dryer brands worldwide, from 57.2% to 56.4%.
- Estimated monthly branded searches for Whirlpool worldwide fell 15% over 12 measured months, from 14.7K to 12.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Washing machine brands | 135K | 2.6% | 10 |
| Nov 2025 | Washing machine brands | 135K | 2.2% | 10 |
| Dec 2025 | Washing machine brands | 135K | 2.5% | 9 |
| Jan 2026 | Washing machine brands | 165K | 3% | 8 |
| Feb 2026 | Washing machine brands | 135K | 2.9% | 9 |
| Mar 2026 | Washing machine brands | 135K | 2.6% | 9 |
| Apr 2026 | Washing machine brands | 165K | 3.3% | 8 |
| May 2026 | Washing machine brands | 135K | 2.7% | 9 |
| Jun 2026 | Washing machine brands | 135K | 2.6% | 9 |
| Jul 2026 | Washing machine brands | 135K | 2.7% | 9 |
| Aug 2026 | Washing machine brands | 165K | 3.2% | 9 |
| Sep 2026 | Washing machine brands | 135K | 2.7% | 9 |
| Oct 2025 | Clothes dryer brands | 135K | 5.7% | 4 |
| Nov 2025 | Clothes dryer brands | 135K | 4.3% | 5 |
| Dec 2025 | Clothes dryer brands | 135K | 5.7% | 5 |
| Jan 2026 | Clothes dryer brands | 165K | 6.8% | 3 |
| Feb 2026 | Clothes dryer brands | 135K | 6.3% | 4 |
| Mar 2026 | Clothes dryer brands | 135K | 5.3% | 5 |
| Apr 2026 | Clothes dryer brands | 165K | 7.1% | 3 |
| May 2026 | Clothes dryer brands | 135K | 5.9% | 4 |
| Jun 2026 | Clothes dryer brands | 135K | 5.9% | 4 |
| Jul 2026 | Clothes dryer brands | 135K | 6.6% | 4 |
| Aug 2026 | Clothes dryer brands | 165K | 6.7% | 4 |
| Sep 2026 | Clothes dryer brands | 135K | 5.9% | 4 |
| Oct 2025 | Laundry appliance brands | 135K | 5.9% | 7 |
| Nov 2025 | Laundry appliance brands | 135K | 6.5% | 7 |
| Dec 2025 | Laundry appliance brands | 135K | 6.3% | 6 |
| Jan 2026 | Laundry appliance brands | 165K | 7.5% | 6 |
| Feb 2026 | Laundry appliance brands | 135K | 7% | 6 |
| Mar 2026 | Laundry appliance brands | 135K | 6.2% | 6 |
| Apr 2026 | Laundry appliance brands | 165K | 7.9% | 6 |
| May 2026 | Laundry appliance brands | 135K | 6.7% | 6 |
| Jun 2026 | Laundry appliance brands | 135K | 6.7% | 6 |
| Jul 2026 | Laundry appliance brands | 135K | 6.8% | 6 |
| Aug 2026 | Laundry appliance brands | 165K | 7.9% | 6 |
| Sep 2026 | Laundry appliance brands | 135K | 7.2% | 6 |
| Oct 2025 | Washer and dryer brands | 135K | 7.6% | 2 |
| Nov 2025 | Washer and dryer brands | 135K | 5.3% | 2 |
| Dec 2025 | Washer and dryer brands | 135K | 7.6% | 2 |
| Jan 2026 | Washer and dryer brands | 165K | 9.1% | 2 |
| Feb 2026 | Washer and dryer brands | 135K | 9.1% | 2 |
| Mar 2026 | Washer and dryer brands | 135K | 7.6% | 2 |
| Apr 2026 | Washer and dryer brands | 165K | 9.2% | 2 |
| May 2026 | Washer and dryer brands | 135K | 7.6% | 2 |
| Jun 2026 | Washer and dryer brands | 135K | 7.6% | 2 |
| Jul 2026 | Washer and dryer brands | 135K | 9% | 2 |
| Aug 2026 | Washer and dryer brands | 165K | 9.1% | 2 |
| Sep 2026 | Washer and dryer brands | 135K | 7.6% | 2 |
| Oct 2025 | Gas dryer brands | 135K | 17.5% | 3 |
| Nov 2025 | Gas dryer brands | 135K | 18.6% | 3 |
| Dec 2025 | Gas dryer brands | 135K | 19.6% | 3 |
| Jan 2026 | Gas dryer brands | 165K | 20.4% | 2 |
| Feb 2026 | Gas dryer brands | 135K | 17% | 3 |
| Mar 2026 | Gas dryer brands | 135K | 15.1% | 3 |
| Apr 2026 | Gas dryer brands | 165K | 23.1% | 2 |
| May 2026 | Gas dryer brands | 135K | 19.7% | 3 |
| Jun 2026 | Gas dryer brands | 135K | 19.7% | 3 |
| Jul 2026 | Gas dryer brands | 135K | 18.9% | 3 |
| Aug 2026 | Gas dryer brands | 165K | 20% | 3 |
| Sep 2026 | Gas dryer brands | 135K | 19.7% | 3 |

## How are Speed Queen’s branded searches counted?

Brandwave collects information about searches that people make online using Speed Queen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “speed queen”

## Which washing machine brands compete with Speed Queen?

- [Electrolux](/demand/global-en/brands/electrolux)
- [Smeg](/demand/global-en/brands/smeg)
- [Midea](/demand/global-en/brands/midea)
- [Beko](/demand/global-en/brands/beko)
- [LG](/demand/global-en/brands/lg)
- [Haier](/demand/global-en/brands/haier): Head-to-head: /demand/global-en/compare/haier-vs-speed-queen
- [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-speed-queen
- [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/samsung-vs-speed-queen
- [GE Appliances](/demand/global-en/brands/ge-appliances): Head-to-head: /demand/global-en/compare/ge-appliances-vs-speed-queen
- [Westinghouse](/demand/global-en/brands/westinghouse): Head-to-head: /demand/global-en/compare/speed-queen-vs-westinghouse
- [Fisher & Paykel](/demand/global-en/brands/fisher-and-paykel)
- [Whirlpool](/demand/global-en/brands/whirlpool)
- [Miele](/demand/global-en/brands/miele)

## Who owns Speed Queen?

Speed Queen is owned by Alliance Laundry Systems. Brandwave does not track any other brands owned by Alliance Laundry Systems.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Speed Queen?

Speed Queen is owned by Alliance Laundry Systems. Brandwave does not track any other brands owned by Alliance Laundry Systems.

## Cite this page

Brandwave. "Speed Queen: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/speed-queen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/speed-queen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
