---
title: "Spectra: search popularity and Share of Search worldwide"
description: "Spectra makes breast pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/spectra"
publisher: "Brandwave"
---

# Spectra: search popularity and Share of Search worldwide

Spectra makes breast pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Spectra
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among breast pump brands**: 13.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Breast pump brands | 3 | 13.6% | 60.5K |

- [Breast pump brands](/demand/global-en/categories/breast-pump-brands)

## How has branded search demand for Spectra changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Spectra worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands worldwide increased from 11.2% to 13.6%.
- Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands worldwide peaked at 16% in July 2026 and was lowest at 10.7% in January 2026.

## How did search popularity change for breast pump brands worldwide in August 2026?

- In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 59.9% to 62.3%.
- In August 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 16% to 13.6%.
- In August 2026, Elvie rose from 3rd to 2nd among breast pump brands worldwide.
- Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breast pump brands | 60.5K | 11.2% | 3 |
| Nov 2025 | Breast pump brands | 60.5K | 12.1% | 3 |
| Dec 2025 | Breast pump brands | 49.5K | 10.8% | 3 |
| Jan 2026 | Breast pump brands | 60.5K | 10.7% | 3 |
| Feb 2026 | Breast pump brands | 49.5K | 10.7% | 3 |
| Mar 2026 | Breast pump brands | 60.5K | 12.4% | 3 |
| Apr 2026 | Breast pump brands | 60.5K | 12.8% | 3 |
| May 2026 | Breast pump brands | 60.5K | 13% | 3 |
| Jun 2026 | Breast pump brands | 60.5K | 14.1% | 3 |
| Jul 2026 | Breast pump brands | 74K | 16% | 2 |
| Aug 2026 | Breast pump brands | 60.5K | 13.6% | 3 |
| Sep 2026 | Breast pump brands | — | — | — |

## How is Spectra measured?

Brandwave collects information about searches that people make online using Spectra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “spectra s1”

## Which breast pump brands compete with Spectra?

- [Medela](/demand/global-en/brands/medela): Head-to-head: /demand/global-en/compare/medela-vs-spectra
- [Elvie](/demand/global-en/brands/elvie): Head-to-head: /demand/global-en/compare/elvie-vs-spectra
- [Philips Avent](/demand/global-en/brands/philips-avent): Head-to-head: /demand/global-en/compare/philips-avent-vs-spectra
- [Willow](/demand/global-en/brands/willow-voice): Head-to-head: /demand/global-en/compare/spectra-vs-willow-voice

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Spectra: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/spectra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/spectra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.