--- title: "SparkToro: search popularity worldwide" description: "Audience research software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sparktoro" publisher: "Brandwave" --- # SparkToro: search popularity worldwide Audience research software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SparkToro - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among consumer research platforms**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Consumer research platforms | 3 | 2.9% | 8.1K | - [Consumer research platforms](/demand/global-en/categories/consumer-research-platforms) ## Top consumer research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SparkToro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SparkToro is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GWI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Qualtrics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Attest | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SparkToro | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Suzy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | UserTesting | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pollfish | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | AYTM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about consumer research platforms - Asked ChatGPT "Which consumer research platform should I use?": 1. Qualtrics, 2. Attest, 3. UserTesting, 4. GWI - Asked ChatGPT "What are the best consumer research platforms?": 1. Qualtrics, 2. Attest, 3. Suzy, 4. GWI, 5. Pollfish, 6. UserTesting - Asked ChatGPT "What's the best consumer research platform for audience insights?": 1. GWI, 2. SparkToro, 3. Qualtrics - Searched Google, AI Overview "consumer research platform": 1. GWI, 2. Qualtrics, 3. Attest - Searched Google, AI Overview "audience research tool": 1. SparkToro, 2. GWI Not named in any answer: AYTM and Cint. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for SparkToro changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SparkToro worldwide fell from 12.1K to 8.1K. - Across the 12 months ending September 2026, SparkToro’s share of searches among consumer research platforms worldwide peaked at 5.1% in January 2026 and was lowest at 2.5% in April 2026. ## How did search popularity change for consumer research platforms worldwide in September 2026? - In September 2026, Qualtrics gained share of searches among consumer research platforms worldwide, from 86.2% to 86.8%. - In September 2026, SparkToro lost share of searches among consumer research platforms worldwide, from 3.5% to 2.9%. - Estimated monthly branded searches for Cint worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026. - Estimated monthly branded searches for AYTM worldwide rose 42.9% over 12 measured months, from 70 to 100 in September 2026. - Estimated monthly branded searches for Pollfish worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for UserTesting worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Consumer research platforms | 12.1K | 3% | 3 | | Nov 2025 | Consumer research platforms | 9.9K | 2.9% | 3 | | Dec 2025 | Consumer research platforms | 8.1K | 2.9% | 3 | | Jan 2026 | Consumer research platforms | 14.8K | 5.1% | 3 | | Feb 2026 | Consumer research platforms | 9.9K | 3% | 3 | | Mar 2026 | Consumer research platforms | 12.1K | 3% | 3 | | Apr 2026 | Consumer research platforms | 9.9K | 2.5% | 3 | | May 2026 | Consumer research platforms | 9.9K | 3% | 3 | | Jun 2026 | Consumer research platforms | 8.1K | 2.9% | 3 | | Jul 2026 | Consumer research platforms | 8.1K | 3.4% | 3 | | Aug 2026 | Consumer research platforms | 8.1K | 3.5% | 3 | | Sep 2026 | Consumer research platforms | 8.1K | 2.9% | 3 | ## How are SparkToro’s branded searches counted? Brandwave collects information about searches that people make online using SparkToro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sparktoro” ## Which consumer research platforms compete with SparkToro? - [Qualtrics](/demand/global-en/brands/qualtrics): Head-to-head: /demand/global-en/compare/qualtrics-vs-sparktoro - [GWI](/demand/global-en/brands/gwi): Head-to-head: /demand/global-en/compare/gwi-vs-sparktoro - [Pollfish](/demand/global-en/brands/pollfish): Head-to-head: /demand/global-en/compare/pollfish-vs-sparktoro - [Attest](/demand/global-en/brands/attest): Head-to-head: /demand/global-en/compare/attest-vs-sparktoro - [Suzy](/demand/global-en/brands/suzy): Head-to-head: /demand/global-en/compare/sparktoro-vs-suzy - [AYTM](/demand/global-en/brands/aytm) - [Cint](/demand/global-en/brands/cint) - [UserTesting](/demand/global-en/brands/usertesting) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SparkToro: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sparktoro This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sparktoro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.