---
title: "Sparkle: search popularity and Share of Search worldwide"
description: "Sparkle is cleaning products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sparkle"
publisher: "Brandwave"
---

# Sparkle: search popularity and Share of Search worldwide

Sparkle is cleaning products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sparkle
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among glass cleaners**: 26.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Glass cleaners | 2 | 26.6% | 201K |

- [Glass cleaners](/demand/global-en/categories/glass-cleaners)

## How has branded search demand for Sparkle changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sparkle worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Sparkle’s estimated Share of Search among glass cleaners worldwide decreased from 30.1% to 26.6%.
- Across the 11 months ending August 2026, Sparkle’s estimated Share of Search among glass cleaners worldwide peaked at 30.9% in May 2026 and was lowest at 26.6% in August 2026.

## How did search popularity change for glass cleaners worldwide in August 2026?

- In August 2026, Method gained estimated Share of Search among glass cleaners worldwide, from 54.7% to 59.5%.
- In August 2026, Sparkle lost estimated Share of Search among glass cleaners worldwide, from 29.9% to 26.6%.
- In August 2026, Windex lost estimated Share of Search among glass cleaners worldwide, from 11% to 9.8%.
- Estimated monthly branded searches for Glass Plus worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.
- Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Glass cleaners | 246K | 30.1% | 2 |
| Nov 2025 | Glass cleaners | 246K | 30.1% | 2 |
| Dec 2025 | Glass cleaners | 246K | 30.8% | 2 |
| Jan 2026 | Glass cleaners | 246K | 30.8% | 2 |
| Feb 2026 | Glass cleaners | 246K | 30.8% | 2 |
| Mar 2026 | Glass cleaners | 246K | 30.7% | 2 |
| Apr 2026 | Glass cleaners | 246K | 30.7% | 2 |
| May 2026 | Glass cleaners | 246K | 30.9% | 2 |
| Jun 2026 | Glass cleaners | 201K | 30.1% | 2 |
| Jul 2026 | Glass cleaners | 201K | 29.9% | 2 |
| Aug 2026 | Glass cleaners | 201K | 26.6% | 2 |
| Sep 2026 | Glass cleaners | — | — | — |

## How is Sparkle measured?

Brandwave collects information about searches that people make online using Sparkle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sparkle”

## Which glass cleaners compete with Sparkle?

- [Method](/demand/global-en/brands/method): Head-to-head: /demand/global-en/compare/method-vs-sparkle
- [Windex](/demand/global-en/brands/windex): Head-to-head: /demand/global-en/compare/sparkle-vs-windex
- [Zoflora](/demand/global-en/brands/zoflora): Head-to-head: /demand/global-en/compare/sparkle-vs-zoflora
- [Glass Plus](/demand/global-en/brands/glass-plus): Head-to-head: /demand/global-en/compare/glass-plus-vs-sparkle
- [Ajax](/demand/global-en/brands/ajax): Head-to-head: /demand/global-en/compare/ajax-vs-sparkle

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sparkle: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sparkle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sparkle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.