--- title: "SparkChess: search popularity worldwide" description: "A website for playing chess online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sparkchess" publisher: "Brandwave" --- # SparkChess: search popularity worldwide A website for playing chess online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SparkChess - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among online chess sites**: 0.44% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online chess sites | 5 | 0.44% | 60.5K | - [Online chess sites](/demand/global-en/categories/online-chess-sites) ## Top online chess sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SparkChess was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. SparkChess is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chess.com | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lichess | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | SparkChess | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Chess Tempo | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Chessable | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | ChessKid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online chess sites - Asked ChatGPT "Which online chess site should I use?": 1. Lichess, 2. Chess.com - Asked ChatGPT "What are the best online chess sites?": 1. Chess.com, 2. Lichess, 3. Chessable, 4. Chess Tempo - Asked ChatGPT "What's the best online chess site for playing chess?": 1. Chess.com, 2. Lichess - Searched Google, AI Overview "play chess online": 1. Chess.com, 2. SparkChess, 3. Chess Tempo - Searched Google, AI Overview "online chess game": 1. Chess.com, 2. SparkChess, 3. Chess Tempo Not named in any answer: ChessKid. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for SparkChess changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SparkChess worldwide fell from 74K to 60.5K. - Across the 12 months ending September 2026, SparkChess’ share of searches among online chess sites worldwide held steady, from 0.62% to 0.44%. ## How did search popularity change for online chess sites worldwide in September 2026? - In September 2026, Chess.com gained share of searches among online chess sites worldwide, from 39.3% to 44.1%. - In September 2026, Lichess lost share of searches among online chess sites worldwide, from 58.8% to 53.9%. - Estimated monthly branded searches for Chessable worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for SparkChess worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for ChessKid worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online chess sites | 74K | 0.62% | 5 | | Nov 2025 | Online chess sites | 74K | 0.62% | 5 | | Dec 2025 | Online chess sites | 74K | 0.62% | 5 | | Jan 2026 | Online chess sites | 74K | 0.58% | 5 | | Feb 2026 | Online chess sites | 74K | 0.62% | 4 | | Mar 2026 | Online chess sites | 74K | 0.58% | 4 | | Apr 2026 | Online chess sites | 74K | 0.58% | 5 | | May 2026 | Online chess sites | 74K | 0.58% | 5 | | Jun 2026 | Online chess sites | 60.5K | 0.47% | 5 | | Jul 2026 | Online chess sites | 60.5K | 0.51% | 5 | | Aug 2026 | Online chess sites | 60.5K | 0.48% | 5 | | Sep 2026 | Online chess sites | 60.5K | 0.44% | 5 | ## How are SparkChess’ branded searches counted? Brandwave collects information about searches that people make online using SparkChess’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sparkchess” ## Which online chess sites compete with SparkChess? - [Lichess](/demand/global-en/brands/lichess): Head-to-head: /demand/global-en/compare/lichess-vs-sparkchess - [Chess.com](/demand/global-en/brands/chess-com): Head-to-head: /demand/global-en/compare/chess-com-vs-sparkchess - [ChessKid](/demand/global-en/brands/chesskid): Head-to-head: /demand/global-en/compare/chesskid-vs-sparkchess - [Chessable](/demand/global-en/brands/chessable): Head-to-head: /demand/global-en/compare/chessable-vs-sparkchess - [Chess Tempo](/demand/global-en/brands/chess-tempo): Head-to-head: /demand/global-en/compare/chess-tempo-vs-sparkchess ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SparkChess: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sparkchess This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sparkchess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.