---
title: "Soylent: search popularity and Share of Search worldwide"
description: "Soylent offers meal replacement shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/soylent"
publisher: "Brandwave"
---

# Soylent: search popularity and Share of Search worldwide

Soylent offers meal replacement shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Soylent
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among meal replacement shake brands**: 19.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meal replacement shake brands | 2 | 19.1% | 149K |

- [Meal replacement shake brands](/demand/global-en/categories/meal-replacement-shake-brands)

## How has branded search demand for Soylent changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Soylent worldwide fell from 182K to 149K.
- Across the 11 months ending August 2026, Soylent’s estimated Share of Search among meal replacement shake brands worldwide decreased from 25.9% to 19.1%.
- Across the 11 months ending August 2026, Soylent’s estimated Share of Search among meal replacement shake brands worldwide peaked at 28.9% in December 2025 and was lowest at 16.4% in July 2026.

## How did search popularity change for meal replacement shake brands worldwide in August 2026?

- In August 2026, Soylent gained estimated Share of Search among meal replacement shake brands worldwide, from 16.4% to 19.1%.
- In August 2026, Huel lost estimated Share of Search among meal replacement shake brands worldwide, from 69.7% to 67.3%.
- Estimated monthly branded searches for Jimmy Joy worldwide rose 63% over 11 measured months, from 16.5K to 26.8K in August 2026.
- Estimated monthly branded searches for Rootana worldwide fell 33.3% over 11 measured months, from 960 to 640 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meal replacement shake brands | 182K | 25.9% | 2 |
| Nov 2025 | Meal replacement shake brands | 149K | 25.6% | 2 |
| Dec 2025 | Meal replacement shake brands | 149K | 28.9% | 2 |
| Jan 2026 | Meal replacement shake brands | 182K | 22% | 2 |
| Feb 2026 | Meal replacement shake brands | 149K | 22.1% | 2 |
| Mar 2026 | Meal replacement shake brands | 150K | 19.3% | 2 |
| Apr 2026 | Meal replacement shake brands | 150K | 22.4% | 2 |
| May 2026 | Meal replacement shake brands | 149K | 19.5% | 2 |
| Jun 2026 | Meal replacement shake brands | 122K | 18.5% | 2 |
| Jul 2026 | Meal replacement shake brands | 122K | 16.4% | 2 |
| Aug 2026 | Meal replacement shake brands | 149K | 19.1% | 2 |
| Sep 2026 | Meal replacement shake brands | — | — | — |

## How is Soylent measured?

Brandwave collects information about searches that people make online using Soylent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “soylent”
- “soylent com”
- “soylent complete meal”
- “soylent complete protein”
- “soylent meal replacement”
- “soylent powder”

## Which meal replacement shake brands compete with Soylent?

- [Huel](/demand/global-en/brands/huel): Head-to-head: /demand/global-en/compare/huel-vs-soylent
- [Ka'Chava](/demand/global-en/brands/ka-chava): Head-to-head: /demand/global-en/compare/ka-chava-vs-soylent
- [Jimmy Joy](/demand/global-en/brands/jimmy-joy): Head-to-head: /demand/global-en/compare/jimmy-joy-vs-soylent
- [Rootana](/demand/global-en/brands/rootana): Head-to-head: /demand/global-en/compare/rootana-vs-soylent

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Soylent: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/soylent

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/soylent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.