--- title: "Southwire: search popularity worldwide" description: "An American maker of wire, cable and extension cords. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/southwire" publisher: "Brandwave" --- # Southwire: search popularity worldwide An American maker of wire, cable and extension cords. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Southwire - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among extension lead brands**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Extension lead brands | 7 | 0.04% | 720 | - [Extension lead brands](/demand/global-en/categories/extension-lead-brands) ## Top extension lead brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Southwire was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Southwire is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southwire | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Belkin | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Anker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eaton | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Brennenstuhl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | HPM | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Masterplug | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about extension lead brands - Asked ChatGPT "Which extension lead brand should I buy?": 1. Southwire, 2. Belkin - Asked ChatGPT "What are the best extension lead brands?": 1. Southwire, 2. Belkin - Asked ChatGPT "What's the best extension lead brand for extra outlets?": 1. Belkin, 2. Eaton - Searched Google, AI Overview "long extension cord": named none of the brands we track Not named in any answer: Anker, Brennenstuhl, HPM and Masterplug. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Southwire changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Southwire worldwide rose from 590 to 720. - Across the 12 months ending September 2026, Southwire’s share of searches among extension lead brands worldwide held steady, from 0.03% to 0.04%. ## How did search popularity change for extension lead brands worldwide in September 2026? - In September 2026, Anker gained share of searches among extension lead brands worldwide, from 57.2% to 62.1%. - In September 2026, Eaton lost share of searches among extension lead brands worldwide, from 21.1% to 18.7%. - In September 2026, Belkin lost share of searches among extension lead brands worldwide, from 16.7% to 14.6%. - Estimated monthly branded searches for Southwire worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026. - Estimated monthly branded searches for Masterplug worldwide rose 15.4% over 12 measured months, from 5.2K to 6K in September 2026. - Estimated monthly branded searches for Brennenstuhl worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Extension lead brands | 590 | 0.03% | 7 | | Nov 2025 | Extension lead brands | 880 | 0.05% | 7 | | Dec 2025 | Extension lead brands | 1K | 0.06% | 7 | | Jan 2026 | Extension lead brands | 1.3K | 0.07% | 7 | | Feb 2026 | Extension lead brands | 1K | 0.06% | 7 | | Mar 2026 | Extension lead brands | 1.3K | 0.07% | 7 | | Apr 2026 | Extension lead brands | 480 | 0.03% | 7 | | May 2026 | Extension lead brands | 590 | 0.03% | 7 | | Jun 2026 | Extension lead brands | 720 | 0.04% | 7 | | Jul 2026 | Extension lead brands | 720 | 0.04% | 7 | | Aug 2026 | Extension lead brands | 880 | 0.05% | 7 | | Sep 2026 | Extension lead brands | 720 | 0.04% | 7 | ## How are Southwire’s branded searches counted? Brandwave collects information about searches that people make online using Southwire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “southwire extension cord” ## Which extension lead brands compete with Southwire? - [Anker](/demand/global-en/brands/anker) - [Eaton](/demand/global-en/brands/eaton): Head-to-head: /demand/global-en/compare/eaton-vs-southwire - [Belkin](/demand/global-en/brands/belkin): Head-to-head: /demand/global-en/compare/belkin-vs-southwire - [Brennenstuhl](/demand/global-en/brands/brennenstuhl): Head-to-head: /demand/global-en/compare/brennenstuhl-vs-southwire - [HPM](/demand/global-en/brands/hpm): Head-to-head: /demand/global-en/compare/hpm-vs-southwire - [Masterplug](/demand/global-en/brands/masterplug): Head-to-head: /demand/global-en/compare/masterplug-vs-southwire ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Southwire: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/southwire This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/southwire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.