---
title: "Source: search popularity and Share of Search worldwide"
description: "Source is hydration brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/source-hydration"
publisher: "Brandwave"
---

# Source: search popularity and Share of Search worldwide

Source is hydration brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Source
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hydration bladders**: 0.59%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hydration bladders | 5 | 0.59% | 1.6K |

- [Hydration bladders](/demand/global-en/categories/hydration-bladders)

## How has branded search demand for Source changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Source worldwide rose from 1K to 1.6K.
- Across the 11 months ending August 2026, Source’s estimated Share of Search among hydration bladders worldwide held steady, from 0.49% to 0.59%.

## How did search popularity change for hydration bladders worldwide in August 2026?

- In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%.
- In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%.
- In August 2026, Osprey lost estimated Share of Search among hydration bladders worldwide, from 18.2% to 15%.
- Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.
- Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
- Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hydration bladders | 1K | 0.49% | 5 |
| Nov 2025 | Hydration bladders | 1K | 0.47% | 5 |
| Dec 2025 | Hydration bladders | 880 | 0.43% | 5 |
| Jan 2026 | Hydration bladders | 1K | 0.47% | 5 |
| Feb 2026 | Hydration bladders | 1K | 0.48% | 5 |
| Mar 2026 | Hydration bladders | 1.3K | 0.62% | 5 |
| Apr 2026 | Hydration bladders | 1K | 0.47% | 5 |
| May 2026 | Hydration bladders | 1.6K | 0.62% | 5 |
| Jun 2026 | Hydration bladders | 1.6K | 0.64% | 5 |
| Jul 2026 | Hydration bladders | 1.6K | 0.59% | 5 |
| Aug 2026 | Hydration bladders | 1.6K | 0.59% | 5 |
| Sep 2026 | Hydration bladders | — | — | — |

## How is Source measured?

Brandwave collects information about searches that people make online using Source’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “source hydration”

## Which hydration bladders compete with Source?

- [CamelBak](/demand/global-en/brands/camelbak): Head-to-head: /demand/global-en/compare/camelbak-vs-source-hydration
- [Osprey](/demand/global-en/brands/osprey): Head-to-head: /demand/global-en/compare/osprey-vs-source-hydration
- [Hydrapak](/demand/global-en/brands/hydrapak): Head-to-head: /demand/global-en/compare/hydrapak-vs-source-hydration
- [Gregory](/demand/global-en/brands/gregory-backpacks): Head-to-head: /demand/global-en/compare/gregory-backpacks-vs-source-hydration
- [Platypus](/demand/global-en/brands/platypus): Head-to-head: /demand/global-en/compare/platypus-vs-source-hydration

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Source: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/source-hydration

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/source-hydration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.