---
title: "Soto: search popularity and Share of Search worldwide"
description: "Soto is a camping stove brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/soto"
publisher: "Brandwave"
---

# Soto: search popularity and Share of Search worldwide

Soto is a camping stove brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Soto
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among camping stove brands**: 51.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Camping stove brands | 1 | 51.2% | 450K |

- [Camping stove brands](/demand/global-en/categories/camping-stove-brands)

## How has branded search demand for Soto changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Soto worldwide rose from 368K to 450K.
- Across the 11 months ending August 2026, Soto’s estimated Share of Search among camping stove brands worldwide increased from 49.2% to 51.2%.
- Across the 11 months ending August 2026, Soto’s estimated Share of Search among camping stove brands worldwide peaked at 55.3% in March 2026 and was lowest at 46.2% in July 2026.

## How did search popularity change for camping stove brands worldwide in August 2026?

- In August 2026, Soto gained estimated Share of Search among camping stove brands worldwide, from 46.2% to 51.2%.
- In August 2026, Primus lost estimated Share of Search among camping stove brands worldwide, from 30.9% to 28%.
- In August 2026, Jetboil lost estimated Share of Search among camping stove brands worldwide, from 17% to 15.4%.
- Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.
- Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Camping stove brands | 368K | 49.2% | 1 |
| Nov 2025 | Camping stove brands | 368K | 49.2% | 1 |
| Dec 2025 | Camping stove brands | 368K | 52.4% | 1 |
| Jan 2026 | Camping stove brands | 368K | 49.2% | 1 |
| Feb 2026 | Camping stove brands | 301K | 47% | 1 |
| Mar 2026 | Camping stove brands | 450K | 55.3% | 1 |
| Apr 2026 | Camping stove brands | 450K | 53.7% | 1 |
| May 2026 | Camping stove brands | 450K | 53.2% | 1 |
| Jun 2026 | Camping stove brands | 368K | 47.8% | 1 |
| Jul 2026 | Camping stove brands | 368K | 46.2% | 1 |
| Aug 2026 | Camping stove brands | 450K | 51.2% | 1 |
| Sep 2026 | Camping stove brands | — | — | — |

## How is Soto measured?

Brandwave collects information about searches that people make online using Soto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “soto”

## Which camping stove brands compete with Soto?

- [Primus](/demand/global-en/brands/primus): Head-to-head: /demand/global-en/compare/primus-vs-soto
- [Jetboil](/demand/global-en/brands/jetboil): Head-to-head: /demand/global-en/compare/jetboil-vs-soto
- [Coleman](/demand/global-en/brands/coleman): Head-to-head: /demand/global-en/compare/coleman-vs-soto
- [MSR](/demand/global-en/brands/msr): Head-to-head: /demand/global-en/compare/msr-vs-soto

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Soto: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/soto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/soto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.