---
title: "Sophos: search popularity and Share of Search worldwide"
description: "Sophos is a cybersecurity vendor serving New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sophos"
publisher: "Brandwave"
---

# Sophos: search popularity and Share of Search worldwide

Sophos is a cybersecurity vendor serving New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sophos
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among endpoint security software**: 10.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Endpoint security software | 4 | 10.3% | 135K |

- [Endpoint security software](/demand/global-en/categories/endpoint-security-software)

## How has branded search demand for Sophos changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sophos worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among endpoint security software worldwide peaked at 10.4% in June 2026 and was lowest at 8.6% in March 2026.

## How did search popularity change for endpoint security software worldwide in August 2026?

- In August 2026, ESET gained estimated Share of Search among endpoint security software worldwide, from 18.3% to 19.1%.
- In August 2026, CrowdStrike gained estimated Share of Search among endpoint security software worldwide, from 20% to 20.7%.
- In August 2026, Bitdefender lost estimated Share of Search among endpoint security software worldwide, from 42.5% to 40.3%.
- Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Sophos worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Endpoint security software | 165K | 9.9% | 4 |
| Nov 2025 | Endpoint security software | 135K | 8.8% | 4 |
| Dec 2025 | Endpoint security software | 135K | 9.5% | 4 |
| Jan 2026 | Endpoint security software | 135K | 8.8% | 4 |
| Feb 2026 | Endpoint security software | 135K | 9.9% | 4 |
| Mar 2026 | Endpoint security software | 135K | 8.6% | 4 |
| Apr 2026 | Endpoint security software | 135K | 9.7% | 4 |
| May 2026 | Endpoint security software | 135K | 10.1% | 4 |
| Jun 2026 | Endpoint security software | 135K | 10.4% | 4 |
| Jul 2026 | Endpoint security software | 135K | 9.9% | 4 |
| Aug 2026 | Endpoint security software | 135K | 10.3% | 4 |
| Sep 2026 | Endpoint security software | — | — | — |

## How is Sophos measured?

Brandwave collects information about searches that people make online using Sophos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sophos”

## Which endpoint security software compete with Sophos?

- [Bitdefender](/demand/global-en/brands/bitdefender): Head-to-head: /demand/global-en/compare/bitdefender-vs-sophos
- [CrowdStrike](/demand/global-en/brands/crowdstrike): Head-to-head: /demand/global-en/compare/crowdstrike-vs-sophos
- [ESET](/demand/global-en/brands/eset): Head-to-head: /demand/global-en/compare/eset-vs-sophos
- [SentinelOne](/demand/global-en/brands/sentinelone): Head-to-head: /demand/global-en/compare/sentinelone-vs-sophos
- [Trellix](/demand/global-en/brands/trellix): Head-to-head: /demand/global-en/compare/sophos-vs-trellix

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sophos: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sophos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sophos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.