---
title: "Sophie la Girafe: search popularity and Share of Search worldwide"
description: "Sophie la Girafe is a teething toy brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sophie-la-girafe"
publisher: "Brandwave"
---

# Sophie la Girafe: search popularity and Share of Search worldwide

Sophie la Girafe is a teething toy brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sophie la Girafe
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among teething toy brands**: 28.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Teething toy brands | 2 | 28.7% | 49.5K |

- [Teething toy brands](/demand/global-en/categories/teething-toy-brands)

## How has branded search demand for Sophie la Girafe changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sophie la Girafe worldwide fell from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide decreased from 32.8% to 28.7%.
- Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide peaked at 52.8% in May 2026 and was lowest at 26% in January 2026.

## How did search popularity change for teething toy brands worldwide in August 2026?

- Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
- Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Teething toy brands | 60.5K | 32.8% | 2 |
| Nov 2025 | Teething toy brands | 60.5K | 32.8% | 2 |
| Dec 2025 | Teething toy brands | 60.5K | 33.4% | 2 |
| Jan 2026 | Teething toy brands | 49.5K | 26% | 2 |
| Feb 2026 | Teething toy brands | 49.5K | 29.8% | 2 |
| Mar 2026 | Teething toy brands | 49.5K | 26% | 2 |
| Apr 2026 | Teething toy brands | 49.5K | 29% | 2 |
| May 2026 | Teething toy brands | 135K | 52.8% | 1 |
| Jun 2026 | Teething toy brands | 110K | 47.6% | 1 |
| Jul 2026 | Teething toy brands | 49.5K | 28.7% | 2 |
| Aug 2026 | Teething toy brands | 49.5K | 28.7% | 2 |
| Sep 2026 | Teething toy brands | — | — | — |

## How is Sophie la Girafe measured?

Brandwave collects information about searches that people make online using Sophie la Girafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sophie la girafe”

## Which teething toy brands compete with Sophie la Girafe?

- [NUK](/demand/global-en/brands/nuk): Head-to-head: /demand/global-en/compare/nuk-vs-sophie-la-girafe
- [Nuby](/demand/global-en/brands/nuby): Head-to-head: /demand/global-en/compare/nuby-vs-sophie-la-girafe
- [MAM](/demand/global-en/brands/mam): Head-to-head: /demand/global-en/compare/mam-vs-sophie-la-girafe
- [Matchstick Monkey](/demand/global-en/brands/matchstick-monkey): Head-to-head: /demand/global-en/compare/matchstick-monkey-vs-sophie-la-girafe

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sophie la Girafe: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sophie-la-girafe

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sophie-la-girafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.