---
title: "Sophi: search popularity and Share of Search worldwide"
description: "Sophi is a publishing analytics platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sophi"
publisher: "Brandwave"
---

# Sophi: search popularity and Share of Search worldwide

Sophi is a publishing analytics platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sophi
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among news publishing platforms**: 78.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| News publishing platforms | 1 | 78.9% | 18.1K |

- [News publishing platforms](/demand/global-en/categories/news-publishing-platforms)

## How has branded search demand for Sophi changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sophi worldwide fell from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide decreased from 82.4% to 78.9%.
- Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide peaked at 84.1% in November 2025 and was lowest at 72.3% in February 2026.

## How did search popularity change for news publishing platforms worldwide in August 2026?

- In August 2026, Sophi gained estimated Share of Search among news publishing platforms worldwide, from 73.9% to 78.9%.
- In August 2026, WordPress VIP lost estimated Share of Search among news publishing platforms worldwide, from 14.5% to 10.5%.
- Arc XP’s estimated Share of Search among news publishing platforms worldwide has lost ground for 3 months in a row, from 3.9% to 3.1% in August 2026.
- Estimated monthly branded searches for Quintype worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | News publishing platforms | 27.1K | 82.4% | 1 |
| Nov 2025 | News publishing platforms | 27.1K | 84.1% | 1 |
| Dec 2025 | News publishing platforms | 18.1K | 78.9% | 1 |
| Jan 2026 | News publishing platforms | 18.1K | 77.8% | 1 |
| Feb 2026 | News publishing platforms | 14.8K | 72.3% | 1 |
| Mar 2026 | News publishing platforms | 18.1K | 77.6% | 1 |
| Apr 2026 | News publishing platforms | 18.1K | 79.8% | 1 |
| May 2026 | News publishing platforms | 18.1K | 79.2% | 1 |
| Jun 2026 | News publishing platforms | 18.1K | 77.1% | 1 |
| Jul 2026 | News publishing platforms | 14.8K | 73.9% | 1 |
| Aug 2026 | News publishing platforms | 18.1K | 78.9% | 1 |
| Sep 2026 | News publishing platforms | — | — | — |

## How is Sophi measured?

Brandwave collects information about searches that people make online using Sophi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sophi”

## Which news publishing platforms compete with Sophi?

- [WordPress VIP](/demand/global-en/brands/wordpress-vip): Head-to-head: /demand/global-en/compare/sophi-vs-wordpress-vip
- [Quintype](/demand/global-en/brands/quintype): Head-to-head: /demand/global-en/compare/quintype-vs-sophi
- [Arc XP](/demand/global-en/brands/arc-xp): Head-to-head: /demand/global-en/compare/arc-xp-vs-sophi
- [Pugpig](/demand/global-en/brands/pugpig): Head-to-head: /demand/global-en/compare/pugpig-vs-sophi

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sophi: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sophi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sophi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.