--- title: "Sony: search popularity and Share of Search worldwide" description: "Sony makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sony" publisher: "Brandwave" --- # Sony: search popularity and Share of Search worldwide Sony makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sony - **Owned by**: Sony - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among gaming console brands**: 17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gaming console brands | 3 | 17% | 2.7M | | Earbud brands | 2 | 26.1% | 2.7M | | Party speaker brands | 1 | 34.2% | 2.7M | | Television brands | 1 | 51.2% | 2.7M | | Kids headphones | 1 | 52.8% | 2.7M | | Camera brands | 1 | 61.7% | 2.7M | | Camera lenses | 1 | 74.8% | 2.7M | | Studio headphone brands | 1 | 81.4% | 2.7M | - [Gaming console brands](/demand/global-en/categories/gaming-console-brands) - [Earbud brands](/demand/global-en/categories/earbud-brands) - [Party speaker brands](/demand/global-en/categories/party-speaker-brands) - [Television brands](/demand/global-en/categories/television-brands) - [Kids headphones](/demand/global-en/categories/kids-headphones) - [Camera brands](/demand/global-en/categories/camera-brands) - [Camera lenses](/demand/global-en/categories/camera-lenses) - [Studio headphone brands](/demand/global-en/categories/studio-headphone-brands) ## How has branded search demand for Sony changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sony worldwide rose from 2.2M to 2.7M. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among gaming console brands worldwide increased from 13.7% to 17%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among gaming console brands worldwide peaked at 18.1% in July 2026 and was lowest at 13.7% in October 2025. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among earbud brands worldwide increased from 22.1% to 26.1%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among earbud brands worldwide peaked at 29.7% in July 2026 and was lowest at 19.2% in November 2025. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among party speaker brands worldwide increased from 30.4% to 34.2%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among party speaker brands worldwide peaked at 35.3% in July 2026 and was lowest at 28.4% in November 2025. - Across the 11 months ending August 2026, Sony rose from 2nd to 1st among party speaker brands worldwide. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among television brands worldwide increased from 42.6% to 51.2%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among kids headphones worldwide increased from 47.8% to 52.8%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among kids headphones worldwide peaked at 53.2% in July 2026 and was lowest at 43.5% in April 2026. - Across the 11 months ending August 2026, Sony rose from 2nd to 1st among kids headphones worldwide. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands worldwide increased from 56.1% to 61.7%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands worldwide peaked at 63.1% in July 2026 and was lowest at 56.1% in October 2025. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera lenses worldwide increased from 71.6% to 74.8%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera lenses worldwide peaked at 76.9% in July 2026 and was lowest at 71.6% in October 2025. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among studio headphone brands worldwide increased from 75.3% to 81.4%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among studio headphone brands worldwide peaked at 81.4% in August 2026 and was lowest at 74.6% in November 2025. ## How did search popularity change for gaming console brands worldwide in August 2026? - In August 2026, Nintendo Switch gained estimated Share of Search among gaming console brands worldwide, from 18.1% to 20.8%. - In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 10.8% to 12.2%. - In August 2026, Xbox lost estimated Share of Search among gaming console brands worldwide, from 49.4% to 46.5%. - In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%. ## How did search popularity change for earbud brands worldwide in August 2026? - In August 2026, AirPods gained estimated Share of Search among earbud brands worldwide, from 54.2% to 58.2%. - In August 2026, Sony lost estimated Share of Search among earbud brands worldwide, from 29.7% to 26.1%. - Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026. - Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026. ## How did search popularity change for party speaker brands worldwide in August 2026? - In August 2026, Bose gained estimated Share of Search among party speaker brands worldwide, from 12.2% to 13.3%. - In August 2026, LG gained estimated Share of Search among party speaker brands worldwide, from 5.6% to 6.4%. - In August 2026, Sony lost estimated Share of Search among party speaker brands worldwide, from 35.3% to 34.2%. - In August 2026, JBL lost estimated Share of Search among party speaker brands worldwide, from 28.9% to 27.9%. - Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026. ## How did search popularity change for television brands worldwide in August 2026? - In August 2026, LG gained estimated Share of Search among television brands worldwide, from 8% to 9.6%. - In August 2026, Samsung gained estimated Share of Search among television brands worldwide, from 7% to 7.9%. - In August 2026, Hisense lost estimated Share of Search among television brands worldwide, from 15.3% to 12.6%. - Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026. - Estimated monthly branded searches for TCL worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for kids headphones worldwide in August 2026? - In August 2026, Belkin gained estimated Share of Search among kids headphones worldwide, from 3.2% to 3.9%. - JBL’s estimated Share of Search among kids headphones worldwide has lost ground for 3 months in a row, from 47.8% to 43.2% in August 2026. - Estimated monthly branded searches for BuddyPhones worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026. - Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026. - Estimated monthly branded searches for Puro Sound worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026. ## How did search popularity change for camera brands worldwide in August 2026? - In August 2026, Nikon gained estimated Share of Search among camera brands worldwide, from 8.5% to 10.1%. - In August 2026, Sony lost estimated Share of Search among camera brands worldwide, from 63.1% to 61.7%. - Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026. - Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026. ## How did search popularity change for camera lenses worldwide in August 2026? - In August 2026, Nikon gained estimated Share of Search among camera lenses worldwide, from 10.3% to 12.3%. - In August 2026, Sony lost estimated Share of Search among camera lenses worldwide, from 76.9% to 74.8%. - Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026. - Estimated monthly branded searches for Tokina worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Sigma worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for studio headphone brands worldwide in August 2026? - Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026. - Estimated monthly branded searches for Beyerdynamic worldwide fell 18.5% over 11 measured months, from 184K to 150K in August 2026. - Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026. - Estimated monthly branded searches for Focal Car Audio worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. - Estimated monthly branded searches for Audio-Technica worldwide fell 16.3% over 11 measured months, from 337K to 282K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gaming console brands | 2.2M | 13.7% | 3 | | Nov 2025 | Gaming console brands | 2.7M | 13.8% | 3 | | Dec 2025 | Gaming console brands | 2.7M | 14.1% | 3 | | Jan 2026 | Gaming console brands | 2.7M | 16.9% | 3 | | Feb 2026 | Gaming console brands | 2.2M | 16.5% | 3 | | Mar 2026 | Gaming console brands | 2.2M | 14.1% | 3 | | Apr 2026 | Gaming console brands | 2.2M | 16.1% | 3 | | May 2026 | Gaming console brands | 2.2M | 15.3% | 3 | | Jun 2026 | Gaming console brands | 2.2M | 14.4% | 3 | | Jul 2026 | Gaming console brands | 2.7M | 18.1% | 3 | | Aug 2026 | Gaming console brands | 2.7M | 17% | 3 | | Sep 2026 | Gaming console brands | — | — | — | | Oct 2025 | Earbud brands | 2.2M | 22.1% | 2 | | Nov 2025 | Earbud brands | 2.7M | 19.2% | 2 | | Dec 2025 | Earbud brands | 2.7M | 19.4% | 2 | | Jan 2026 | Earbud brands | 2.7M | 26.2% | 2 | | Feb 2026 | Earbud brands | 2.2M | 25.9% | 2 | | Mar 2026 | Earbud brands | 2.2M | 22.8% | 2 | | Apr 2026 | Earbud brands | 2.2M | 25.8% | 2 | | May 2026 | Earbud brands | 2.2M | 25.7% | 2 | | Jun 2026 | Earbud brands | 2.2M | 25.8% | 2 | | Jul 2026 | Earbud brands | 2.7M | 29.7% | 2 | | Aug 2026 | Earbud brands | 2.7M | 26.1% | 2 | | Sep 2026 | Earbud brands | — | — | — | | Oct 2025 | Party speaker brands | 2.2M | 30.4% | 2 | | Nov 2025 | Party speaker brands | 2.7M | 28.4% | 2 | | Dec 2025 | Party speaker brands | 2.7M | 28.9% | 2 | | Jan 2026 | Party speaker brands | 2.7M | 32.7% | 2 | | Feb 2026 | Party speaker brands | 2.2M | 34.3% | 1 | | Mar 2026 | Party speaker brands | 2.2M | 31.9% | 1 | | Apr 2026 | Party speaker brands | 2.2M | 28.9% | 2 | | May 2026 | Party speaker brands | 2.2M | 30.7% | 2 | | Jun 2026 | Party speaker brands | 2.2M | 30.7% | 2 | | Jul 2026 | Party speaker brands | 2.7M | 35.3% | 1 | | Aug 2026 | Party speaker brands | 2.7M | 34.2% | 1 | | Sep 2026 | Party speaker brands | — | — | — | | Oct 2025 | Television brands | 2.2M | 42.6% | 1 | | Nov 2025 | Television brands | 2.7M | 47% | 1 | | Dec 2025 | Television brands | 2.7M | 50.7% | 1 | | Jan 2026 | Television brands | 2.7M | 48.1% | 1 | | Feb 2026 | Television brands | 2.2M | 46.6% | 1 | | Mar 2026 | Television brands | 2.2M | 43.7% | 1 | | Apr 2026 | Television brands | 2.2M | 47.7% | 1 | | May 2026 | Television brands | 2.2M | 46.2% | 1 | | Jun 2026 | Television brands | 2.2M | 42.7% | 1 | | Jul 2026 | Television brands | 2.7M | 51% | 1 | | Aug 2026 | Television brands | 2.7M | 51.2% | 1 | | Sep 2026 | Television brands | — | — | — | | Oct 2025 | Kids headphones | 2.2M | 47.8% | 2 | | Nov 2025 | Kids headphones | 2.7M | 43.5% | 2 | | Dec 2025 | Kids headphones | 2.7M | 43.5% | 2 | | Jan 2026 | Kids headphones | 2.7M | 48.2% | 2 | | Feb 2026 | Kids headphones | 2.2M | 52.9% | 1 | | Mar 2026 | Kids headphones | 2.2M | 52.4% | 1 | | Apr 2026 | Kids headphones | 2.2M | 43.5% | 2 | | May 2026 | Kids headphones | 2.2M | 47.8% | 2 | | Jun 2026 | Kids headphones | 2.2M | 47.8% | 2 | | Jul 2026 | Kids headphones | 2.7M | 53.2% | 1 | | Aug 2026 | Kids headphones | 2.7M | 52.8% | 1 | | Sep 2026 | Kids headphones | — | — | — | | Oct 2025 | Camera brands | 2.2M | 56.1% | 1 | | Nov 2025 | Camera brands | 2.7M | 61.4% | 1 | | Dec 2025 | Camera brands | 2.7M | 59.4% | 1 | | Jan 2026 | Camera brands | 2.7M | 58.6% | 1 | | Feb 2026 | Camera brands | 2.2M | 59.6% | 1 | | Mar 2026 | Camera brands | 2.2M | 57.3% | 1 | | Apr 2026 | Camera brands | 2.2M | 57.7% | 1 | | May 2026 | Camera brands | 2.2M | 57.8% | 1 | | Jun 2026 | Camera brands | 2.2M | 61.4% | 1 | | Jul 2026 | Camera brands | 2.7M | 63.1% | 1 | | Aug 2026 | Camera brands | 2.7M | 61.7% | 1 | | Sep 2026 | Camera brands | — | — | — | | Oct 2025 | Camera lenses | 2.2M | 71.6% | 1 | | Nov 2025 | Camera lenses | 2.7M | 75.8% | 1 | | Dec 2025 | Camera lenses | 2.7M | 75.8% | 1 | | Jan 2026 | Camera lenses | 2.7M | 74.5% | 1 | | Feb 2026 | Camera lenses | 2.2M | 71.9% | 1 | | Mar 2026 | Camera lenses | 2.2M | 72% | 1 | | Apr 2026 | Camera lenses | 2.2M | 72.4% | 1 | | May 2026 | Camera lenses | 2.2M | 72.6% | 1 | | Jun 2026 | Camera lenses | 2.2M | 74.5% | 1 | | Jul 2026 | Camera lenses | 2.7M | 76.9% | 1 | | Aug 2026 | Camera lenses | 2.7M | 74.8% | 1 | | Sep 2026 | Camera lenses | — | — | — | | Oct 2025 | Studio headphone brands | 2.2M | 75.3% | 1 | | Nov 2025 | Studio headphone brands | 2.7M | 74.6% | 1 | | Dec 2025 | Studio headphone brands | 2.7M | 76% | 1 | | Jan 2026 | Studio headphone brands | 2.7M | 76.4% | 1 | | Feb 2026 | Studio headphone brands | 2.2M | 77% | 1 | | Mar 2026 | Studio headphone brands | 2.2M | 77% | 1 | | Apr 2026 | Studio headphone brands | 2.2M | 78.7% | 1 | | May 2026 | Studio headphone brands | 2.2M | 78.2% | 1 | | Jun 2026 | Studio headphone brands | 2.2M | 78.2% | 1 | | Jul 2026 | Studio headphone brands | 2.7M | 81.2% | 1 | | Aug 2026 | Studio headphone brands | 2.7M | 81.4% | 1 | | Sep 2026 | Studio headphone brands | — | — | — | ## How is Sony measured? Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sony” ## Which gaming console brands compete with Sony? - [Xbox](/demand/global-en/brands/xbox): Head-to-head: /demand/global-en/compare/sony-vs-xbox - [Nintendo Switch](/demand/global-en/brands/nintendo-switch): Head-to-head: /demand/global-en/compare/nintendo-switch-vs-sony - [ASUS](/demand/global-en/brands/asus): Head-to-head: /demand/global-en/compare/asus-vs-sony - [Valve](/demand/global-en/brands/valve): Head-to-head: /demand/global-en/compare/sony-vs-valve ## Who owns Sony? Sony is owned by Sony. Brandwave also tracks PlayStation, owned by the same company, worldwide. - [Sony](/demand/global-en/companies/sony): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sony? Sony is owned by Sony. Brandwave also tracks PlayStation, owned by the same company, worldwide. ## Cite this page Brandwave. "Sony: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sony This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.