---
title: "Sonos: search popularity and Share of Search worldwide"
description: "Sonos offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sonos"
publisher: "Brandwave"
---

# Sonos: search popularity and Share of Search worldwide

Sonos offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sonos
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among portable speaker brands**: 26.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Portable speaker brands | 2 | 26.9% | 877K |

- [Portable speaker brands](/demand/global-en/categories/portable-speaker-brands)

## How has branded search demand for Sonos changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sonos worldwide held steady at 877K.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among portable speaker brands worldwide decreased from 28.9% to 26.9%.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among portable speaker brands worldwide peaked at 31.6% in March 2026 and was lowest at 26% in July 2026.

## How did search popularity change for portable speaker brands worldwide in August 2026?

- In August 2026, Sonos gained estimated Share of Search among portable speaker brands worldwide, from 26% to 26.9%.
- In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%.
- In August 2026, Marshall lost estimated Share of Search among portable speaker brands worldwide, from 17.8% to 16.1%.
- Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Portable speaker brands | 877K | 28.9% | 2 |
| Nov 2025 | Portable speaker brands | 1.3M | 30.5% | 2 |
| Dec 2025 | Portable speaker brands | 1.1M | 27.6% | 2 |
| Jan 2026 | Portable speaker brands | 877K | 29.4% | 2 |
| Feb 2026 | Portable speaker brands | 717K | 29% | 2 |
| Mar 2026 | Portable speaker brands | 877K | 31.6% | 2 |
| Apr 2026 | Portable speaker brands | 754K | 28.4% | 2 |
| May 2026 | Portable speaker brands | 891K | 30% | 2 |
| Jun 2026 | Portable speaker brands | 760K | 26.2% | 2 |
| Jul 2026 | Portable speaker brands | 754K | 26% | 2 |
| Aug 2026 | Portable speaker brands | 877K | 26.9% | 2 |
| Sep 2026 | Portable speaker brands | — | — | — |

## How is Sonos measured?

Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bluetooth speaker sonos”
- “sonos”
- “sonos com”
- “sonos move”
- “sonos roam”
- “sonos speaker”

## Which portable speaker brands compete with Sonos?

- [Bose](/demand/global-en/brands/bose): Head-to-head: /demand/global-en/compare/bose-vs-sonos
- [Soundcore](/demand/global-en/brands/soundcore): Head-to-head: /demand/global-en/compare/sonos-vs-soundcore
- [Marshall](/demand/global-en/brands/marshall-audio): Head-to-head: /demand/global-en/compare/marshall-audio-vs-sonos
- [Ultimate Ears](/demand/global-en/brands/ultimate-ears): Head-to-head: /demand/global-en/compare/sonos-vs-ultimate-ears

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sonos: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sonos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sonos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.