---
title: "Sol de Janeiro: search popularity worldwide"
description: "A body care and fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sol-de-janeiro"
publisher: "Brandwave"
---

# Sol de Janeiro: search popularity worldwide

A body care and fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sol de Janeiro
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among body care brands**: 17.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body care brands | 4 | 17.1% | 1.2M |

- [Body care brands](/demand/global-en/categories/body-care-brands)

## Top body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sol de Janeiro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sol de Janeiro is the second most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Naturium | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Sol de Janeiro | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| La Roche-Posay | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| CeraVe | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Aveeno | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Vaseline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bio-Oil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about body care brands

- Asked ChatGPT "Which body care brand should I buy?": 1. Sol de Janeiro, 2. Naturium, 3. La Roche-Posay
- Asked ChatGPT "What are the best body care brands?": 1. Naturium, 2. La Roche-Posay, 3. Sol de Janeiro, 4. CeraVe
- Asked ChatGPT "What's the best body care brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Aveeno
- Searched Google, AI Overview "body care brands": 1. Naturium, 2. Sol de Janeiro
- Searched Google, AI Overview "best body care": 1. Naturium

Not named in any answer: Vaseline, Bio-Oil, Trilogy and Palmer's.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for Sol de Janeiro changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sol de Janeiro worldwide fell from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Sol de Janeiro’s share of searches among body care brands worldwide decreased from 22.8% to 17.1%.
- Across the 12 months ending September 2026, Sol de Janeiro’s share of searches among body care brands worldwide peaked at 36.9% in December 2025 and was lowest at 17.1% in September 2026.
- Across the 12 months ending September 2026, Sol de Janeiro fell from 3rd to 4th among body care brands worldwide.

## How did search popularity change for body care brands worldwide in September 2026?

- In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches.
- In September 2026, Bio-Oil gained share of searches among body care brands worldwide, from 4.6% to 5.2%.
- In September 2026, La Roche-Posay lost share of searches among body care brands worldwide, from 28.2% to 25.7%.
- In September 2026, CeraVe lost share of searches among body care brands worldwide, from 23.1% to 21.1%.
- In September 2026, Sol de Janeiro lost share of searches among body care brands worldwide, from 18.9% to 17.1%.
- In September 2026, Trilogy rose from 8th to 7th among body care brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body care brands | 1.8M | 22.8% | 3 |
| Nov 2025 | Body care brands | 3.4M | 31.8% | 1 |
| Dec 2025 | Body care brands | 4.1M | 36.9% | 1 |
| Jan 2026 | Body care brands | 1.8M | 21% | 3 |
| Feb 2026 | Body care brands | 1.5M | 18.8% | 3 |
| Mar 2026 | Body care brands | 1.8M | 20.6% | 3 |
| Apr 2026 | Body care brands | 1.5M | 17.6% | 3 |
| May 2026 | Body care brands | 1.5M | 18% | 3 |
| Jun 2026 | Body care brands | 1.5M | 19.2% | 3 |
| Jul 2026 | Body care brands | 1.5M | 19.1% | 3 |
| Aug 2026 | Body care brands | 1.5M | 18.9% | 3 |
| Sep 2026 | Body care brands | 1.2M | 17.1% | 4 |

## How are Sol de Janeiro’s branded searches counted?

Brandwave collects information about searches that people make online using Sol de Janeiro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sol de janeiro”

## Which body care brands compete with Sol de Janeiro?

- [La Roche-Posay](/demand/global-en/brands/la-roche-posay): Head-to-head: /demand/global-en/compare/la-roche-posay-vs-sol-de-janeiro
- [Vaseline](/demand/global-en/brands/vaseline): Head-to-head: /demand/global-en/compare/sol-de-janeiro-vs-vaseline
- [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/cerave-vs-sol-de-janeiro
- [Bio-Oil](/demand/global-en/brands/bio-oil): Head-to-head: /demand/global-en/compare/bio-oil-vs-sol-de-janeiro
- [Aveeno](/demand/global-en/brands/aveeno): Head-to-head: /demand/global-en/compare/aveeno-vs-sol-de-janeiro
- [Trilogy](/demand/global-en/brands/trilogy)
- [Naturium](/demand/global-en/brands/naturium)
- [Palmer's](/demand/global-en/brands/palmers-cocoa-butter)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sol de Janeiro: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sol-de-janeiro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sol-de-janeiro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
