---
title: "SOG: search popularity and Share of Search worldwide"
description: "SOG is a knife brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sog"
publisher: "Brandwave"
---

# SOG: search popularity and Share of Search worldwide

SOG is a knife brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SOG
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among multitool brands**: 11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Multitool brands | 3 | 11% | 110K |

- [Multitool brands](/demand/global-en/categories/multitool-brands)

## How has branded search demand for SOG changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SOG worldwide held steady at 110K.
- Across the 11 months ending August 2026, SOG’s estimated Share of Search among multitool brands worldwide increased from 9.2% to 11%.
- Across the 11 months ending August 2026, SOG’s estimated Share of Search among multitool brands worldwide peaked at 13.2% in January 2026 and was lowest at 7.7% in December 2025.

## How did search popularity change for multitool brands worldwide in August 2026?

- Estimated monthly branded searches for Nextool worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
- Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Multitool brands | 110K | 9.2% | 3 |
| Nov 2025 | Multitool brands | 110K | 8.5% | 3 |
| Dec 2025 | Multitool brands | 110K | 7.7% | 3 |
| Jan 2026 | Multitool brands | 135K | 13.2% | 3 |
| Feb 2026 | Multitool brands | 110K | 13.1% | 3 |
| Mar 2026 | Multitool brands | 110K | 11% | 3 |
| Apr 2026 | Multitool brands | 110K | 12% | 3 |
| May 2026 | Multitool brands | 110K | 11% | 3 |
| Jun 2026 | Multitool brands | 110K | 11% | 3 |
| Jul 2026 | Multitool brands | 110K | 11% | 3 |
| Aug 2026 | Multitool brands | 110K | 11% | 3 |
| Sep 2026 | Multitool brands | — | — | — |

## How is SOG measured?

Brandwave collects information about searches that people make online using SOG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sog”

## Which multitool brands compete with SOG?

- [Victorinox](/demand/global-en/brands/victorinox): Head-to-head: /demand/global-en/compare/sog-vs-victorinox
- [Leatherman](/demand/global-en/brands/leatherman): Head-to-head: /demand/global-en/compare/leatherman-vs-sog
- [Gerber](/demand/global-en/brands/gerber-gear): Head-to-head: /demand/global-en/compare/gerber-gear-vs-sog
- [Nextool](/demand/global-en/brands/nextool): Head-to-head: /demand/global-en/compare/nextool-vs-sog

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SOG: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sog

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.