--- title: "Softsoap: search popularity worldwide" description: "A liquid hand soap and body wash brand owned by Colgate-Palmolive. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/softsoap" publisher: "Brandwave" --- # Softsoap: search popularity worldwide A liquid hand soap and body wash brand owned by Colgate-Palmolive. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Softsoap - **Owned by**: Colgate-Palmolive - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hand soap brands**: 0.18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hand soap brands | 9 | 0.18% | 9.9K | - [Hand soap brands](/demand/global-en/categories/hand-soap-brands) ## Top hand soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Softsoap was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Softsoap is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Softsoap | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Aesop | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Dove | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Dial | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Diptyque | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Blueland | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | L'Occitane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand soap brands - Asked ChatGPT "Which hand soap brand should I buy?": 1. Dove, 2. Softsoap, 3. Mrs. Meyer’s Clean Day - Asked ChatGPT "What are the best hand soap brands?": 1. Aesop, 2. Softsoap, 3. Mrs. Meyer’s Clean Day, 4. Dove - Asked ChatGPT "What's the best hand soap brand for daily hand washing?": 1. Dove, 2. Dial - Searched Google, AI Overview "hand soap brands": 1. Softsoap, 2. Dial, 3. Mrs. Meyer’s Clean Day, 4. Aesop, 5. Diptyque - Searched Google, AI Overview "best hand soap": 1. Aesop, 2. Diptyque, 3. Mrs. Meyer’s Clean Day, 4. Blueland Not named in any answer: L'Occitane and Jo Malone. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Softsoap changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Softsoap worldwide held steady at 9.9K. - Across the 12 months ending September 2026, Softsoap’s share of searches among hand soap brands worldwide held steady at 0.18%. ## How did search popularity change for hand soap brands worldwide in September 2026? - Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. - Estimated monthly branded searches for Blueland worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. - Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hand soap brands | 9.9K | 0.18% | 9 | | Nov 2025 | Hand soap brands | 9.9K | 0.13% | 9 | | Dec 2025 | Hand soap brands | 8.1K | 0.1% | 9 | | Jan 2026 | Hand soap brands | 9.9K | 0.17% | 9 | | Feb 2026 | Hand soap brands | 8.1K | 0.17% | 9 | | Mar 2026 | Hand soap brands | 9.9K | 0.18% | 9 | | Apr 2026 | Hand soap brands | 8.1K | 0.16% | 9 | | May 2026 | Hand soap brands | 9.9K | 0.18% | 9 | | Jun 2026 | Hand soap brands | 8.1K | 0.16% | 9 | | Jul 2026 | Hand soap brands | 8.1K | 0.16% | 9 | | Aug 2026 | Hand soap brands | 9.9K | 0.18% | 9 | | Sep 2026 | Hand soap brands | 9.9K | 0.18% | 9 | ## How are Softsoap’s branded searches counted? Brandwave collects information about searches that people make online using Softsoap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “softsoap” ## Which hand soap brands compete with Softsoap? - [Dove](/demand/global-en/brands/dove) - [L'Occitane](/demand/global-en/brands/loccitane) - [Aesop](/demand/global-en/brands/aesop) - [Diptyque](/demand/global-en/brands/diptyque): Head-to-head: /demand/global-en/compare/diptyque-vs-softsoap - [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/jo-malone-vs-softsoap - [Dial](/demand/global-en/brands/dial): Head-to-head: /demand/global-en/compare/dial-vs-softsoap - [Blueland](/demand/global-en/brands/blueland): Head-to-head: /demand/global-en/compare/blueland-vs-softsoap - [Mrs. Meyer’s Clean Day](/demand/global-en/brands/mrs-meyers): Head-to-head: /demand/global-en/compare/mrs-meyers-vs-softsoap ## Who owns Softsoap? Softsoap is owned by Colgate-Palmolive. Brandwave also tracks Ajax, EltaMD and Irish Spring, owned by the same company, worldwide. - [Colgate-Palmolive](/demand/global-en/companies/colgate-palmolive): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Softsoap? Softsoap is owned by Colgate-Palmolive. Brandwave also tracks Ajax, EltaMD and Irish Spring, owned by the same company, worldwide. ## Cite this page Brandwave. "Softsoap: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/softsoap This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/softsoap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.