---
title: "Sofirn: search popularity worldwide"
description: "Sofirn makes affordable torches. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sofirn"
publisher: "Brandwave"
---

# Sofirn: search popularity worldwide

Sofirn makes affordable torches. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sofirn
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among torch brands**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Torch brands | 9 | 2.8% | 22.2K |

- [Torch brands](/demand/global-en/categories/torch-brands)

## Top torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sofirn was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sofirn is the eighth most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fenix | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Nitecore | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| ThruNite | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Streamlight | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Olight | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| SureFire | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Acebeam | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sofirn | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Maglite | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Wurkkos | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ledlenser | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wuben | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Convoy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Klarus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about torch brands

- Asked ChatGPT "Which torch brand should I buy?": 1. Fenix
- Asked ChatGPT "What are the best torch brands?": 1. Fenix, 2. Nitecore, 3. Streamlight, 4. Olight, 5. SureFire, 6. ThruNite, 7. Acebeam, 8. Sofirn, 9. Maglite, 10. Wurkkos
- Asked ChatGPT "What's the best torch brand for outdoor use?": 1. Fenix, 2. Nitecore
- Searched Google, AI Overview "best flashlight": 1. Fenix, 2. Nitecore, 3. ThruNite
- Searched Google, AI Overview "torch for camping": named none of the brands we track

Not named in any answer: Ledlenser, Wuben, Convoy and Klarus.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Sofirn changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sofirn worldwide fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Sofirn fell from 7th to 9th among torch brands worldwide.

## How did search popularity change for torch brands worldwide in September 2026?

- In September 2026, Olight gained share of searches among torch brands worldwide, from 35% to 43.2%.
- In September 2026, Maglite lost share of searches among torch brands worldwide, from 9% to 6.3%.
- In September 2026, Nitecore lost share of searches among torch brands worldwide, from 13.5% to 11.5%.
- In September 2026, Streamlight lost share of searches among torch brands worldwide, from 11.1% to 9.4%.
- In September 2026, Wuben lost share of searches among torch brands worldwide, from 4.1% to 3.4%.
- In September 2026, Fenix lost share of searches among torch brands worldwide, from 5% to 4.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Torch brands | 27.1K | 3.3% | 7 |
| Nov 2025 | Torch brands | 33.1K | 2.9% | 7 |
| Dec 2025 | Torch brands | 27.1K | 2.6% | 8 |
| Jan 2026 | Torch brands | 27.1K | 3.2% | 7 |
| Feb 2026 | Torch brands | 18.1K | 2.7% | 8 |
| Mar 2026 | Torch brands | 22.2K | 3.3% | 7 |
| Apr 2026 | Torch brands | 18.1K | 2.9% | 8 |
| May 2026 | Torch brands | 22.2K | 3.6% | 7 |
| Jun 2026 | Torch brands | 18.1K | 2.9% | 8 |
| Jul 2026 | Torch brands | 18.1K | 2.9% | 8 |
| Aug 2026 | Torch brands | 22.2K | 3.3% | 8 |
| Sep 2026 | Torch brands | 22.2K | 2.8% | 9 |

## How are Sofirn’s branded searches counted?

Brandwave collects information about searches that people make online using Sofirn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sofirn”

## Which torch brands compete with Sofirn?

- [Olight](/demand/global-en/brands/olight)
- [Nitecore](/demand/global-en/brands/nitecore)
- [Ledlenser](/demand/global-en/brands/ledlenser)
- [Streamlight](/demand/global-en/brands/streamlight)
- [Maglite](/demand/global-en/brands/maglite)
- [Fenix](/demand/global-en/brands/fenix): Head-to-head: /demand/global-en/compare/fenix-vs-sofirn
- [Wuben](/demand/global-en/brands/wuben): Head-to-head: /demand/global-en/compare/sofirn-vs-wuben
- [Wurkkos](/demand/global-en/brands/wurkkos): Head-to-head: /demand/global-en/compare/sofirn-vs-wurkkos
- [Acebeam](/demand/global-en/brands/acebeam): Head-to-head: /demand/global-en/compare/acebeam-vs-sofirn
- [SureFire](/demand/global-en/brands/surefire): Head-to-head: /demand/global-en/compare/sofirn-vs-surefire
- [Convoy](/demand/global-en/brands/convoy-flashlights)
- [Klarus](/demand/global-en/brands/klarus)
- [ThruNite](/demand/global-en/brands/thrunite)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sofirn: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sofirn

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sofirn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
