---
title: "Soap & Glory: search popularity and Share of Search worldwide"
description: "Soap & Glory is body care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/soap-glory"
publisher: "Brandwave"
---

# Soap & Glory: search popularity and Share of Search worldwide

Soap & Glory is body care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Soap & Glory
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among body scrub**: 5.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body scrub | 2 | 5.4% | 33.1K |

- [Body scrub](/demand/global-en/categories/body-scrub)

## How has branded search demand for Soap & Glory changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Soap & Glory worldwide fell from 49.5K to 33.1K.
- Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide decreased from 14.2% to 5.4%.
- Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide peaked at 25.6% in December 2025 and was lowest at 5.4% in August 2026.

## How did search popularity change for body scrub worldwide in August 2026?

- In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.
- In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 6.4% to 5.4%.
- In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%.
- In August 2026, Dove rose from 6th to 5th among body scrub worldwide.
- In August 2026, Mio fell from 5th to 6th among body scrub worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body scrub | 49.5K | 14.2% | 2 |
| Nov 2025 | Body scrub | 74K | 20% | 3 |
| Dec 2025 | Body scrub | 90.5K | 25.6% | 2 |
| Jan 2026 | Body scrub | 40.5K | 12.2% | 2 |
| Feb 2026 | Body scrub | 33.1K | 12.2% | 2 |
| Mar 2026 | Body scrub | 33.1K | 9% | 2 |
| Apr 2026 | Body scrub | 33.1K | 9.1% | 2 |
| May 2026 | Body scrub | 33.1K | 6.4% | 2 |
| Jun 2026 | Body scrub | 27.1K | 6.4% | 2 |
| Jul 2026 | Body scrub | 33.1K | 6.4% | 2 |
| Aug 2026 | Body scrub | 33.1K | 5.4% | 2 |
| Sep 2026 | Body scrub | — | — | — |

## How is Soap & Glory measured?

Brandwave collects information about searches that people make online using Soap & Glory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “soap and glory”

## Which body scrub compete with Soap & Glory?

- [St. Ives](/demand/global-en/brands/st-ives): Head-to-head: /demand/global-en/compare/soap-glory-vs-st-ives
- [Tree Hut](/demand/global-en/brands/tree-hut): Head-to-head: /demand/global-en/compare/soap-glory-vs-tree-hut
- [Frank Body](/demand/global-en/brands/frank-body): Head-to-head: /demand/global-en/compare/frank-body-vs-soap-glory
- [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dove-vs-soap-glory
- [Mio](/demand/global-en/brands/mio): Head-to-head: /demand/global-en/compare/mio-vs-soap-glory

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Soap & Glory: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/soap-glory

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/soap-glory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.