---
title: "So Good: search popularity worldwide"
description: "So Good makes plant-based milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/so-good"
publisher: "Brandwave"
---

# So Good: search popularity worldwide

So Good makes plant-based milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: So Good
- **Owned by**: Sanitarium
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among plant milk brands**: 25.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plant milk brands | 2 | 25.1% | 75.6K |

- [Plant milk brands](/demand/global-en/categories/plant-milk-brands)

## How has branded search demand for So Good changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for So Good worldwide held steady, from 75.3K to 75.6K.
- Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands worldwide peaked at 29% in December 2025 and was lowest at 21.9% in February 2026.

## How did search popularity change for plant milk brands worldwide in August 2026?

- In August 2026, Almond Breeze overtook Vitasoy to rank 4th among plant milk brands worldwide, at 6%.
- In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 55.3% to 54.7%.
- Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 30.2K to 24.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plant milk brands | 75.3K | 24.8% | 2 |
| Nov 2025 | Plant milk brands | 75.3K | 25.3% | 2 |
| Dec 2025 | Plant milk brands | 75K | 29% | 2 |
| Jan 2026 | Plant milk brands | 75.3K | 24.6% | 2 |
| Feb 2026 | Plant milk brands | 61.5K | 21.9% | 2 |
| Mar 2026 | Plant milk brands | 75.3K | 22.3% | 2 |
| Apr 2026 | Plant milk brands | 75.3K | 25.3% | 2 |
| May 2026 | Plant milk brands | 75.6K | 25.4% | 2 |
| Jun 2026 | Plant milk brands | 75.9K | 25.6% | 2 |
| Jul 2026 | Plant milk brands | 75.9K | 25.4% | 2 |
| Aug 2026 | Plant milk brands | 75.6K | 25.1% | 2 |
| Sep 2026 | Plant milk brands | — | — | — |

## How is So Good measured?

Brandwave collects information about searches that people make online using So Good’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “so good”
- “so good milk”

## Which plant milk brands compete with So Good?

- [Oatly](/demand/global-en/brands/oatly): Head-to-head: /demand/global-en/compare/oatly-vs-so-good
- [Califia Farms](/demand/global-en/brands/califia-farms): Head-to-head: /demand/global-en/compare/califia-farms-vs-so-good
- [Almond Breeze](/demand/global-en/brands/almond-breeze): Head-to-head: /demand/global-en/compare/almond-breeze-vs-so-good
- [Vitasoy](/demand/global-en/brands/vitasoy): Head-to-head: /demand/global-en/compare/so-good-vs-vitasoy

## Who owns So Good?

So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix and Marmite, owned by the same company, worldwide.

- [Sanitarium](/demand/global-en/companies/sanitarium): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns So Good?

So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix and Marmite, owned by the same company, worldwide.

## Cite this page

Brandwave. "So Good: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/so-good

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.