--- title: "Snickers: search popularity worldwide" description: "A chocolate bar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/snickers" publisher: "Brandwave" --- # Snickers: search popularity worldwide A chocolate bar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Snickers - **Owned by**: Mars - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among chocolate bar brands**: 17.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chocolate bar brands | 2 | 17.8% | 673K | - [Chocolate bar brands](/demand/global-en/categories/chocolate-bar-brands) ## Top chocolate bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Snickers was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Snickers is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lindt | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Cadbury | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tony's Chocolonely | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Hershey's | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Snickers | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Ritter Sport | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ferrero Rocher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate bar brands - Asked ChatGPT "Which chocolate bar brand should I go to?": 1. Lindt, 2. Tony's Chocolonely, 3. Cadbury, 4. Ritter Sport - Asked ChatGPT "What are the best chocolate bar brands?": 1. Lindt, 2. Tony's Chocolonely, 3. Cadbury, 4. Ritter Sport, 5. Hershey's - Asked ChatGPT "What's the best chocolate bar brand for a sweet snack?": 1. Cadbury, 2. Hershey's, 3. Snickers - Searched Google, AI Overview "chocolate bar brands": 1. Hershey's, 2. Cadbury, 3. Tony's Chocolonely, 4. Lindt, 5. Snickers - Searched Google, AI Overview "best chocolate bars": 1. Lindt, 2. Snickers, 3. Hershey's, 4. Tony's Chocolonely Not named in any answer: Ferrero Rocher. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Snickers changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Snickers worldwide fell from 823K to 673K. - Across the 12 months ending September 2026, Snickers’ share of searches among chocolate bar brands worldwide decreased from 19.2% to 17.8%. - Across the 12 months ending September 2026, Snickers’ share of searches among chocolate bar brands worldwide peaked at 19.2% in October 2025 and was lowest at 11.2% in December 2025. - Across the 12 months ending September 2026, Snickers rose from 3rd to 2nd among chocolate bar brands worldwide. ## How did search popularity change for chocolate bar brands worldwide in September 2026? - In September 2026, Ferrero Rocher gained share of searches among chocolate bar brands worldwide, from 37.7% to 39.6%. - In September 2026, Snickers gained share of searches among chocolate bar brands worldwide, from 16.9% to 17.8%. - In September 2026, Lindt gained share of searches among chocolate bar brands worldwide, from 13.8% to 14.5%. - In September 2026, Hershey's gained share of searches among chocolate bar brands worldwide, from 11.3% to 11.9%. - In September 2026, Cadbury lost share of searches among chocolate bar brands worldwide, from 11.3% to 8%. - In September 2026, Ritter Sport lost share of searches among chocolate bar brands worldwide, from 6.2% to 5.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chocolate bar brands | 823K | 19.2% | 3 | | Nov 2025 | Chocolate bar brands | 673K | 12.5% | 4 | | Dec 2025 | Chocolate bar brands | 673K | 11.2% | 3 | | Jan 2026 | Chocolate bar brands | 673K | 15.7% | 3 | | Feb 2026 | Chocolate bar brands | 673K | 14.5% | 3 | | Mar 2026 | Chocolate bar brands | 673K | 13.5% | 3 | | Apr 2026 | Chocolate bar brands | 673K | 15.5% | 3 | | May 2026 | Chocolate bar brands | 673K | 17.7% | 2 | | Jun 2026 | Chocolate bar brands | 550K | 16.2% | 3 | | Jul 2026 | Chocolate bar brands | 550K | 17.1% | 3 | | Aug 2026 | Chocolate bar brands | 673K | 16.9% | 2 | | Sep 2026 | Chocolate bar brands | 673K | 17.8% | 2 | ## How are Snickers’ branded searches counted? Brandwave collects information about searches that people make online using Snickers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “snickers” ## Which chocolate bar brands compete with Snickers? - [Ferrero Rocher](/demand/global-en/brands/ferrero-rocher): Head-to-head: /demand/global-en/compare/ferrero-rocher-vs-snickers - [Lindt](/demand/global-en/brands/lindt): Head-to-head: /demand/global-en/compare/lindt-vs-snickers - [Hershey's](/demand/global-en/brands/hersheys): Head-to-head: /demand/global-en/compare/hersheys-vs-snickers - [Cadbury](/demand/global-en/brands/cadbury): Head-to-head: /demand/global-en/compare/cadbury-vs-snickers - [Ritter Sport](/demand/global-en/brands/ritter-sport): Head-to-head: /demand/global-en/compare/ritter-sport-vs-snickers - [Tony's Chocolonely](/demand/global-en/brands/tonys-chocolonely) ## Who owns Snickers? Snickers is owned by Mars. Brandwave also tracks Nom Nom, Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit, Royal Canin and Whiskas, owned by the same company, worldwide. - [Mars](/demand/global-en/companies/mars): Owns 13 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Snickers? Snickers is owned by Mars. Brandwave also tracks Nom Nom, Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit, Royal Canin and Whiskas, owned by the same company, worldwide. ## Cite this page Brandwave. "Snickers: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/snickers This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/snickers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.