---
title: "Smucker's: search popularity and Share of Search worldwide"
description: "Smucker's is jam brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/smuckers"
publisher: "Brandwave"
---

# Smucker's: search popularity and Share of Search worldwide

Smucker's is jam brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smucker's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among jam brands**: 15.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jam brands | 2 | 15.5% | 5.4K |

- [Jam brands](/demand/global-en/categories/jam-brands)

## How has branded search demand for Smucker's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smucker's worldwide rose from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Smucker's’ estimated Share of Search among jam brands worldwide increased from 12.2% to 15.5%.
- Across the 11 months ending August 2026, Smucker's’ estimated Share of Search among jam brands worldwide peaked at 17.1% in April 2026 and was lowest at 12.2% in October 2025.
- Across the 11 months ending August 2026, Smucker's rose from 4th to 2nd among jam brands worldwide.

## How did search popularity change for jam brands worldwide in August 2026?

- In August 2026, Smucker's overtook Cottee's to rank 2nd among jam brands worldwide, at 15.5%.
- In August 2026, St Dalfour gained estimated Share of Search among jam brands worldwide, from 48.3% to 51.8%.
- In August 2026, Wilkin & Sons lost estimated Share of Search among jam brands worldwide, from 17.6% to 15.5%.
- In August 2026, Cottee's lost estimated Share of Search among jam brands worldwide, from 14.4% to 12.6%.
- In August 2026, Hartley's lost estimated Share of Search among jam brands worldwide, from 5.2% to 4.6%.
- Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jam brands | 4.4K | 12.2% | 4 |
| Nov 2025 | Jam brands | 4.4K | 12.2% | 4 |
| Dec 2025 | Jam brands | 5.4K | 14.5% | 4 |
| Jan 2026 | Jam brands | 5.4K | 14.7% | 4 |
| Feb 2026 | Jam brands | 4.4K | 13.4% | 4 |
| Mar 2026 | Jam brands | 5.4K | 16.5% | 3 |
| Apr 2026 | Jam brands | 5.4K | 17.1% | 2 |
| May 2026 | Jam brands | 5.4K | 16.5% | 3 |
| Jun 2026 | Jam brands | 5.4K | 16.4% | 3 |
| Jul 2026 | Jam brands | 4.4K | 14.4% | 4 |
| Aug 2026 | Jam brands | 5.4K | 15.5% | 2 |
| Sep 2026 | Jam brands | — | — | — |

## How is Smucker's measured?

Brandwave collects information about searches that people make online using Smucker's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smuckers jam”

## Which jam brands compete with Smucker's?

- [St Dalfour](/demand/global-en/brands/st-dalfour): Head-to-head: /demand/global-en/compare/smuckers-vs-st-dalfour
- [Wilkin & Sons](/demand/global-en/brands/wilkin-and-sons): Head-to-head: /demand/global-en/compare/smuckers-vs-wilkin-and-sons
- [Cottee's](/demand/global-en/brands/cottees): Head-to-head: /demand/global-en/compare/cottees-vs-smuckers
- [Hartley's](/demand/global-en/brands/hartleys): Head-to-head: /demand/global-en/compare/hartleys-vs-smuckers
- [Bonne Maman](/demand/global-en/brands/bonne-maman): Head-to-head: /demand/global-en/compare/bonne-maman-vs-smuckers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smucker's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/smuckers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smuckers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.