---
title: "Smucker's Natural: search popularity worldwide"
description: "Smucker's Natural is a spread brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/smuckers-natural"
publisher: "Brandwave"
---

# Smucker's Natural: search popularity worldwide

Smucker's Natural is a spread brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smucker's Natural
- **Owned by**: Smucker's
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among spread brands**: 0.04%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Spread brands | 7 | 0.04% | 720 |

- [Spread brands](/demand/global-en/categories/spread-brands)

## How has branded search demand for Smucker's Natural changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Smucker's Natural worldwide fell from 880 to 720.
- Across the 12 months ending September 2026, Smucker's Natural’s share of searches among spread brands worldwide held steady, from 0.05% to 0.04%.

## How did search popularity change for spread brands worldwide in September 2026?

- In September 2026, Nutella gained share of searches among spread brands worldwide, from 67.7% to 72.1%.
- In September 2026, Vegemite lost share of searches among spread brands worldwide, from 20.4% to 17.8%.
- In September 2026, Bonne Maman lost share of searches among spread brands worldwide, from 7.5% to 5.4%.
- Jif’s share of searches among spread brands worldwide has gained ground for 3 months in a row, from 1.9% to 2.9% in September 2026.
- Estimated monthly branded searches for Justin’s worldwide rose 60% over 12 measured months, from 50 to 80 in September 2026.
- Estimated monthly branded searches for Fix & Fogg worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spread brands | 880 | 0.05% | 7 |
| Nov 2025 | Spread brands | 880 | 0.06% | 7 |
| Dec 2025 | Spread brands | 1K | 0.07% | 7 |
| Jan 2026 | Spread brands | 1.6K | 0.11% | 7 |
| Feb 2026 | Spread brands | 1K | 0.05% | 7 |
| Mar 2026 | Spread brands | 1K | 0.06% | 7 |
| Apr 2026 | Spread brands | 1K | 0.06% | 7 |
| May 2026 | Spread brands | 880 | 0.05% | 7 |
| Jun 2026 | Spread brands | 880 | 0.04% | 7 |
| Jul 2026 | Spread brands | 880 | 0.06% | 7 |
| Aug 2026 | Spread brands | 880 | 0.05% | 7 |
| Sep 2026 | Spread brands | 720 | 0.04% | 7 |

## How are Smucker's Natural’s branded searches counted?

Brandwave collects information about searches that people make online using Smucker's Natural’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smuckers natural”

## Which spread brands compete with Smucker's Natural?

- [Nutella](/demand/global-en/brands/nutella)
- [Vegemite](/demand/global-en/brands/vegemite)
- [Bonne Maman](/demand/global-en/brands/bonne-maman)
- [Jif](/demand/global-en/brands/jif): Head-to-head: /demand/global-en/compare/jif-vs-smuckers-natural
- [Pic's](/demand/global-en/brands/pics): Head-to-head: /demand/global-en/compare/pics-vs-smuckers-natural
- [Peanut Butter & Co](/demand/global-en/brands/peanut-butter-and-co): Head-to-head: /demand/global-en/compare/peanut-butter-and-co-vs-smuckers-natural
- [Fix & Fogg](/demand/global-en/brands/fix-and-fogg): Head-to-head: /demand/global-en/compare/fix-and-fogg-vs-smuckers-natural
- [Justin’s](/demand/global-en/brands/justins): Head-to-head: /demand/global-en/compare/justins-vs-smuckers-natural

## Who owns Smucker's Natural?

Smucker's Natural is owned by Smucker's. Brandwave does not track any other brands owned by Smucker's.

- [Smucker's](/demand/global-en/companies/smuckers): Owns 2 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Smucker's Natural?

Smucker's Natural is owned by Smucker's. Brandwave does not track any other brands owned by Smucker's.

## Cite this page

Brandwave. "Smucker's Natural: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/smuckers-natural

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smuckers-natural. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.