--- title: "Smittybilt: search popularity worldwide" description: "Smittybilt makes off-road accessories and roof tents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/smittybilt" publisher: "Brandwave" --- # Smittybilt: search popularity worldwide Smittybilt makes off-road accessories and roof tents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smittybilt - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among roof tents**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Roof tents | 10 | 1.7% | 1.2K | - [Roof tents](/demand/global-en/categories/roof-tents) ## Top roof tents in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smittybilt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smittybilt is the sixth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roofnest | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | iKamper | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Thule | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | 23Zero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tepui | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Smittybilt | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Darche | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | James Baroud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naturnest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yakima | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Autohome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Front Runner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof tents - Asked ChatGPT "Which roof tent should I buy?": 1. Roofnest, 2. Thule, 3. Tepui, 4. Smittybilt - Asked ChatGPT "What are the best roof tent brands?": 1. iKamper, 2. Roofnest, 3. Thule - Asked ChatGPT "What's the best roof tent for camping off road?": 1. 23Zero, 2. Roofnest, 3. iKamper - Searched Google, AI Overview "roof tents": named none of the brands we track - Searched Google, AI Overview "roof tent for suv": named none of the brands we track Not named in any answer: Darche, James Baroud, Naturnest, Yakima, Autohome and Front Runner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Smittybilt changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Smittybilt worldwide held steady at 1.2K. - Across the 12 months ending September 2026, Smittybilt’s share of searches among roof tents worldwide peaked at 2.2% in June 2026 and was lowest at 0.98% in December 2025. - Across the 12 months ending September 2026, Smittybilt fell from 9th to 10th among roof tents worldwide. ## How did search popularity change for roof tents worldwide in September 2026? - In September 2026, Darche overtook James Baroud to rank 4th among roof tents worldwide, with 9.5% of the searches. - In September 2026, 23Zero gained share of searches among roof tents worldwide, from 12.5% to 14.1%. - In September 2026, Roofnest gained share of searches among roof tents worldwide, from 12.7% to 14.2%. - In September 2026, iKamper lost share of searches among roof tents worldwide, from 42.4% to 38.9%. - In September 2026, James Baroud lost share of searches among roof tents worldwide, from 10.2% to 7.6%. - In September 2026, Autohome lost share of searches among roof tents worldwide, from 2.4% to 1.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Roof tents | 1.2K | 1.8% | 9 | | Nov 2025 | Roof tents | 640 | 1% | 11 | | Dec 2025 | Roof tents | 520 | 0.98% | 11 | | Jan 2026 | Roof tents | 640 | 1% | 11 | | Feb 2026 | Roof tents | 640 | 1.1% | 11 | | Mar 2026 | Roof tents | 960 | 1.4% | 11 | | Apr 2026 | Roof tents | 1.2K | 1.6% | 9 | | May 2026 | Roof tents | 1.4K | 1.8% | 10 | | Jun 2026 | Roof tents | 1.8K | 2.2% | 9 | | Jul 2026 | Roof tents | 1.4K | 1.7% | 10 | | Aug 2026 | Roof tents | 1.2K | 1.2% | 10 | | Sep 2026 | Roof tents | 1.2K | 1.7% | 10 | ## How are Smittybilt’s branded searches counted? Brandwave collects information about searches that people make online using Smittybilt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smittybilt roof tent” - “smittybilt rooftop tent” ## Which roof tents compete with Smittybilt? - [iKamper](/demand/global-en/brands/ikamper) - [Roofnest](/demand/global-en/brands/roofnest) - [23Zero](/demand/global-en/brands/23zero) - [Darche](/demand/global-en/brands/darche) - [James Baroud](/demand/global-en/brands/james-baroud) - [Thule](/demand/global-en/brands/thule) - [Naturnest](/demand/global-en/brands/naturnest): Head-to-head: /demand/global-en/compare/naturnest-vs-smittybilt - [Yakima](/demand/global-en/brands/yakima): Head-to-head: /demand/global-en/compare/smittybilt-vs-yakima - [Autohome](/demand/global-en/brands/autohome): Head-to-head: /demand/global-en/compare/autohome-vs-smittybilt - [Tepui](/demand/global-en/brands/tepui): Head-to-head: /demand/global-en/compare/smittybilt-vs-tepui - [Front Runner](/demand/global-en/brands/front-runner): Head-to-head: /demand/global-en/compare/front-runner-vs-smittybilt ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smittybilt: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/smittybilt This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smittybilt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.