---
title: "Smith's: search popularity and Share of Search worldwide"
description: "Smith's is sharpener brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/smith-s"
publisher: "Brandwave"
---

# Smith's: search popularity and Share of Search worldwide

Smith's is sharpener brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smith's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sharpening tool brands**: 0.11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sharpening tool brands | 6 | 0.11% | 590 |

- [Sharpening tool brands](/demand/global-en/categories/sharpening-tool-brands)

## How has branded search demand for Smith's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smith's worldwide fell from 720 to 590.
- Across the 11 months ending August 2026, Smith's’ estimated Share of Search among sharpening tool brands worldwide held steady, from 0.14% to 0.11%.

## How did search popularity change for sharpening tool brands worldwide in August 2026?

- In August 2026, Spyderco gained estimated Share of Search among sharpening tool brands worldwide, from 15.3% to 17.5%.
- In August 2026, Work Sharp gained estimated Share of Search among sharpening tool brands worldwide, from 4.6% to 6.4%.
- In August 2026, Lansky gained estimated Share of Search among sharpening tool brands worldwide, from 3.7% to 4.3%.
- In August 2026, DMT lost estimated Share of Search among sharpening tool brands worldwide, from 76.1% to 71.4%.
- Estimated monthly branded searches for Wicked Edge worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.
- Estimated monthly branded searches for Smith's worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sharpening tool brands | 720 | 0.14% | 6 |
| Nov 2025 | Sharpening tool brands | 880 | 0.16% | 6 |
| Dec 2025 | Sharpening tool brands | 880 | 0.16% | 6 |
| Jan 2026 | Sharpening tool brands | 880 | 0.17% | 6 |
| Feb 2026 | Sharpening tool brands | 590 | 0.12% | 6 |
| Mar 2026 | Sharpening tool brands | 590 | 0.1% | 6 |
| Apr 2026 | Sharpening tool brands | 590 | 0.1% | 6 |
| May 2026 | Sharpening tool brands | 480 | 0.08% | 6 |
| Jun 2026 | Sharpening tool brands | 480 | 0.1% | 6 |
| Jul 2026 | Sharpening tool brands | 590 | 0.12% | 6 |
| Aug 2026 | Sharpening tool brands | 590 | 0.11% | 6 |
| Sep 2026 | Sharpening tool brands | — | — | — |

## How is Smith's measured?

Brandwave collects information about searches that people make online using Smith's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smiths sharpener”

## Which sharpening tool brands compete with Smith's?

- [DMT](/demand/global-en/brands/dmt): Head-to-head: /demand/global-en/compare/dmt-vs-smith-s
- [Spyderco](/demand/global-en/brands/spyderco): Head-to-head: /demand/global-en/compare/smith-s-vs-spyderco
- [Work Sharp](/demand/global-en/brands/work-sharp): Head-to-head: /demand/global-en/compare/smith-s-vs-work-sharp
- [Lansky](/demand/global-en/brands/lansky): Head-to-head: /demand/global-en/compare/lansky-vs-smith-s
- [Wicked Edge](/demand/global-en/brands/wicked-edge): Head-to-head: /demand/global-en/compare/smith-s-vs-wicked-edge

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smith's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/smith-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smith-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.