---
title: "Smith: search popularity and Share of Search worldwide"
description: "Smith offers sports sunglasses products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/smith-optics"
publisher: "Brandwave"
---

# Smith: search popularity and Share of Search worldwide

Smith offers sports sunglasses products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smith
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sports sunglasses brands**: 31.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports sunglasses brands | 2 | 31.2% | 73.5K |

- [Sports sunglasses brands](/demand/global-en/categories/sports-sunglasses-brands)

## How has branded search demand for Smith changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Smith worldwide rose from 58K to 73.5K.
- Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide decreased from 34.8% to 31.2%.
- Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide peaked at 42.1% in December 2025 and was lowest at 29.4% in June 2026.
- Across the 11 months ending August 2026, Smith fell from 1st to 2nd among sports sunglasses brands worldwide.

## How did search popularity change for sports sunglasses brands worldwide in August 2026?

- In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.
- In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.
- In August 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 15.7% to 14.1%.
- In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.
- Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports sunglasses brands | 58K | 34.8% | 1 |
| Nov 2025 | Sports sunglasses brands | 80.1K | 39.9% | 1 |
| Dec 2025 | Sports sunglasses brands | 80.1K | 42.1% | 1 |
| Jan 2026 | Sports sunglasses brands | 76.2K | 37.5% | 1 |
| Feb 2026 | Sports sunglasses brands | 71K | 36.9% | 1 |
| Mar 2026 | Sports sunglasses brands | 76K | 32.7% | 1 |
| Apr 2026 | Sports sunglasses brands | 70.2K | 30.8% | 2 |
| May 2026 | Sports sunglasses brands | 85.8K | 32.8% | 1 |
| Jun 2026 | Sports sunglasses brands | 76.2K | 29.4% | 2 |
| Jul 2026 | Sports sunglasses brands | 84K | 32.5% | 1 |
| Aug 2026 | Sports sunglasses brands | 73.5K | 31.2% | 2 |
| Sep 2026 | Sports sunglasses brands | — | — | — |

## How is Smith measured?

Brandwave collects information about searches that people make online using Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cycling sunglasses smith”
- “eyewear smith”
- “smith eyewear”
- “smith sports sunglasses”
- “smith sunglasses”
- “smithoptics”
- “smithoptics com”

## Which sports sunglasses brands compete with Smith?

- [Julbo](/demand/global-en/brands/julbo): Head-to-head: /demand/global-en/compare/julbo-vs-smith-optics
- [Rudy Project](/demand/global-en/brands/rudy-project): Head-to-head: /demand/global-en/compare/rudy-project-vs-smith-optics
- [Tifosi](/demand/global-en/brands/tifosi): Head-to-head: /demand/global-en/compare/smith-optics-vs-tifosi
- [100%](/demand/global-en/brands/100percent-sports): Head-to-head: /demand/global-en/compare/100percent-sports-vs-smith-optics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Smith: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/smith-optics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smith-optics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.