---
title: "Smirnoff: search popularity worldwide"
description: "Smirnoff makes vodka. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/smirnoff"
publisher: "Brandwave"
---

# Smirnoff: search popularity worldwide

Smirnoff makes vodka. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Smirnoff
- **Owned by**: Diageo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among vodka brands**: 37.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vodka brands | 2 | 37.4% | 823K |

- [Vodka brands](/demand/global-en/categories/vodka-brands)

## How has branded search demand for Smirnoff changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Smirnoff worldwide held steady at 823K.
- Across the 12 months ending September 2026, Smirnoff’s estimated Share of Search among vodka brands worldwide decreased from 41.5% to 37.4%.
- Across the 12 months ending September 2026, Smirnoff’s estimated Share of Search among vodka brands worldwide peaked at 45.1% in June 2026 and was lowest at 34.6% in August 2026.
- Across the 12 months ending September 2026, Smirnoff fell from 1st to 2nd among vodka brands worldwide.

## How did search popularity change for vodka brands worldwide in September 2026?

- In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 34.6% to 37.4%.
- In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 15.5% to 16.7%.
- In September 2026, Belvedere lost estimated Share of Search among vodka brands worldwide, from 42.1% to 37.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vodka brands | 823K | 41.5% | 1 |
| Nov 2025 | Vodka brands | 823K | 44% | 1 |
| Dec 2025 | Vodka brands | 1M | 43.1% | 1 |
| Jan 2026 | Vodka brands | 823K | 42.5% | 1 |
| Feb 2026 | Vodka brands | 673K | 42.7% | 1 |
| Mar 2026 | Vodka brands | 823K | 44.9% | 1 |
| Apr 2026 | Vodka brands | 823K | 41.5% | 1 |
| May 2026 | Vodka brands | 1M | 44.9% | 1 |
| Jun 2026 | Vodka brands | 1M | 45.1% | 1 |
| Jul 2026 | Vodka brands | 1M | 42.3% | 1 |
| Aug 2026 | Vodka brands | 823K | 34.6% | 2 |
| Sep 2026 | Vodka brands | 823K | 37.4% | 2 |

## How is Smirnoff measured?

Brandwave collects information about searches that people make online using Smirnoff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “smirnoff”

## Which vodka brands compete with Smirnoff?

- [Belvedere](/demand/global-en/brands/belvedere): Head-to-head: /demand/global-en/compare/belvedere-vs-smirnoff
- [Grey Goose](/demand/global-en/brands/grey-goose): Head-to-head: /demand/global-en/compare/grey-goose-vs-smirnoff
- [Cîroc](/demand/global-en/brands/ciroc): Head-to-head: /demand/global-en/compare/ciroc-vs-smirnoff
- [Stolichnaya](/demand/global-en/brands/stolichnaya): Head-to-head: /demand/global-en/compare/smirnoff-vs-stolichnaya

## Who owns Smirnoff?

Smirnoff is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Don Julio, Johnnie Walker, Ritual Zero Proof and Tanqueray, owned by the same company, worldwide.

- [Diageo](/demand/global-en/companies/diageo): Owns 11 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Smirnoff?

Smirnoff is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Don Julio, Johnnie Walker, Ritual Zero Proof and Tanqueray, owned by the same company, worldwide.

## Cite this page

Brandwave. "Smirnoff: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/smirnoff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/smirnoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.